AnnArbor.com and MLive.com combine for top website nationwide in local market reach
AnnArbor.com and MLive.com have jointly claimed the No. 1 ranking in the country for local audience reach by a news website, according to a national survey. The ranking is based on the 2011 Media Audit survey by Houston-based International Demographics Inc., according to a story on MLive.com.
Laurel Champion, executive vice president of AnnArbor.com, noted this is the third consecutive year that AnnArbor.com and MLive have jointly captured the top position nationally.
"I’m extremely proud of the entire team for helping us to maintain this top position,'' Champion said. "And we certainly couldn’t have gotten here without the feedback and input from this remarkable community.”
According to Media Audit, AnnArbor.com and MLive.com currently combine to reach 55 percent of adults in Washtenew County over a 30-day period. MLive also holds the eighth spot nationally for its reach of 44 percent of adults in the Grand Rapids market.
AnnArbor.com and MLive.com are part of the MLive Media Group, along with The Grand Rapids Press, Muskegon Chronicle, Jackson Citizen Patriot, The Flint Journal, The Bay City Times, The Saginaw News, Kalamazoo Gazette and Advance Weeklies.
To read the article on MLive.com, click here.