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Editor's note: This post has been updated with a newer television spot.
Keep your eyes and ears open. AnnArbor.com has just launched a new marketing campaign.
Locally produced by Perich Advertising + Design, the campaign highlights the breadth of content you can find at AnnArbor.com through trilogies of questions sure to grab your attention and to entertain.
We're excited about the local nature of the campaign. Besides being produced locally, the TV imagery features local scenes using an engaging time lapse photography technique brought to us by Jay Burlage, an Ann Arbor film maker, and also shot by our very own Melanie Maxwell.
The music featured in our first TV and radio commercial is by local artist Christen Lien. Additional TV and radio commercials will feature more local musicians. If you are a local musician, learn more about how you can get your music featured.
Here's a sample of the first of a series of radio commercials produced for this campaign:
Look and listen as you'll see and hear this campaign on billboards around Washtenaw County, on radio stations like WQKL 107.1 FM, The Lucy Ann Lance Business Insider Show and WTKA 1050 AM, various Comcast television networks, websites and our AnnArbor.com newspaper.
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