Barnes & Noble takes control of Borders' social media pages
Borders' web presence is gradually fading.
Details of the intellectual property auction have not been released — but it appears that the nation's largest bookstore chain also paid to acquire Borders' social media presence.
"As the world's largest bookstore, Barnes & Noble uniquely appreciates the importance bookstores play in local communities & we're very sorry that Borders has closed," Barnes & Noble said in a post on Borders' Facebook page. "We welcome you to join the B&N Facebook community to continue your love of reading with recommendations, deals & more. We’ll be here for a few weeks to help you discover all that B&N offers but hope you’ll join our B&N Facebook page to see for yourself."
On Borders' Twitter page, Barnes & Noble posted: "Barnes & Noble appreciates the role bookstores play & we are sorry that Borders closed. Pls follow @BNBuzz to continue your love of reading."
If Barnes & Noble follows through and wipes out Borders' social media presence, it will mark a rare moment in which a major corporation intentionally gives up an direct audience of hundreds of thousands of potential customers.
Borders completed the liquidation of its remaining stores in September. More than 10,000 workers lost their jobs.