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Posted on Fri, Oct 15, 2010 : 1:40 p.m.

Borders introduces self-publishing service for e-books

By Nathan Bomey

Ann Arbor-based retailer Borders Group Inc. said this morning that it would give amateur authors the ability to self-publish electronic books and sell them through most major e-book stores.

Borders developed the e-book self-publishing service in cooperation with BookBrewer, a subsidiary of Boulder, Colo.-based FeedBrewer Inc. It will be available starting Oct. 25.

Kobo eReader Borders.jpg

Through a new service offered by Borders, authors will be able to self-publish books on electronic readers like the Kobo eReader, the featured device at Borders stores.

Photo courtesy of Borders

Borders said the service "makes it seamless for any writer or blogger to format, display and sell their content across a number of technology platforms including a variety of tablets and eReading devices."

Borders spokeswoman Mary Davis, asked by e-mail whether the self-publishing service would make books available through Apple's iBooks and Amazon's Kindle, responded only that "books will be available in the Amazon store."

Authors can upload their manuscripts by copying and pasting text into an online form or uploading from an existing Web page. The text is converted into an ePub file, a format that many e-book stores require.

Authors can pay $89.99 for a basic package in which their book will be assigned an ISBN and be made available for sale "to all major eBook stores at a price set by the writer," Borders said. Under the $199.99 advanced publishing package, authors "will receive a full version of their ePub file, which they will own and may share with friends, family or submit on their own to eBook stores."

“We know many book lovers are also writers or aspiring authors who want to share their stories but do not want to invest the time and money to self publish in print,” said Mike Edwards, CEO of Borders Group subsidiary Borders Inc., in a statement. "We’re excited to give new writers and bloggers an opportunity to reach an expanded audience as they make their foray into digital.”

Contact's Nathan Bomey at (734) 623-2587 or You can also follow him on Twitter or subscribe to's newsletters.


Haunted Claire

Sun, Oct 17, 2010 : 12:14 a.m.

How does this compete with the Barnes & Noble PubIt e-publishing? I thought B&N was assigning ISBN numbers for free. Is there more to this? Is there a moderator on this comment site who can explain the differences between the B&N and Borders offers on self-publishing?


Sat, Oct 16, 2010 : 7:27 p.m.

...this "article" is an advertisement for a paid service, I presume posted because "Borders" is a "Local" business. You can get an ISBN at similar prices elsewhere, of course.

Morris Thorpe

Fri, Oct 15, 2010 : 6:39 p.m.

Mostly agree, run. But there is a downside...the number of people adding "Published author" to their title is about to skyrocket.


Fri, Oct 15, 2010 : 3:01 p.m.

This is great news. The ISBN number is worth it alone, as normally a self-publisher is expected to buy them direct in "blocks" of numbers. Who knows? The next Harry Potter series may soon be coming! Good luck aspiring authors!