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Posted on Fri, Jun 15, 2012 : 2:15 p.m.

Boutique clothing store Mix Laundry opens in Briarwood Mall

By Ben Freed


New clothing boutique Mix Laundry will compete with neighbor H&M and other stores in Briarwood Mall.

Angela Cesere |

While it might sound like a new place to clean your clothes, Mix Laundry is a boutique-clothing store holding its grand opening Friday in Briarwood Mall.

The store, a brainchild of sole owner Latache Dabney, sits directly across from H&M in the wing of the mall anchored by Sears.

Dabney came up with the name Mix Laundry as she was deciding what kind of shop she wanted to open.

"There's women's clothes and men's clothes. It targets different age groups, we have plenty of different brands; everything about it was a mix," she said. "And then laundry basically just means clothing, so it's Mix Laundry."

Women's clothing in the store ranges from $5 for some tank tops to $50 to $60 for jeans, Dabney said. Men's clothing ranges in price from about $20 for some shirts to $150 for the most expensive items.

Mix Laundry Pants.JPG

Bright colors dominate some racks at the new boutique

Angela J. Cesere |

Mix Laundry is Dabney's second foray into the retail clothing business. The first store she operated, Emmett's Sportswear, was in Detroit and is no longer open.

Both Dabney and Ida Hendrix, Briarwood's general manager, agree that the 800-square-foot location in the mall is optimal for the shoppers Dabney hopes to attract.

"We really think that some of her clothing is comparable to what is in H&M," Hendrix said. "She will be appealing to a similar audience, so she'll be able to attract people who are down here in this area anyway."

Hendrix also noted that Dabney was in the minority as the proprietor of a locally owned business in Briarwood.

"We mostly have national and regional tenants, but we do have a sprinkling of independent operators," she said. "It really adds interest to the shopping center and makes us a more unique place to visit."

Hendrix said the previous tenant of the space was the cosmetics company Avon.

Dabney said that she is the only one working at the store at the moment, though she has been getting some volunteer help from family members. She plans to hire a few employees to help her with sales.

Mix Laundry was giving a 15 percent discount Friday, but only to those who mention the discount at the register.


Madeleine Borthwick

Sat, Jun 16, 2012 : 5:31 p.m.

Montyman, just ask my family & friends, and yes I do have both. I just happen to have no sympathy for corpprate greed.

Dexter Bear

Fri, Jun 15, 2012 : 9:59 p.m.

Indy retail is hard enough in a downtown, I can't even imagine what it must be like in a mall going up against big chains, and with the rigorous open hours the mall must demand. And just know that about 80% of the public is going to think you're a dry cleaner or laundromat. People take store names very, very literally. I hope you prove the naysayers wrong, so good luck!!!

Madeleine Borthwick

Fri, Jun 15, 2012 : 9:43 p.m.

Big. Hairy Deal. Briarwood took away my last reason for going there when they closed down the dollar movies; this during a recession that was second only to the great depression. people needed, and STILL need, entertainment that doesn't cost a king"s ransom. nice going, B'wood!!! you represent EVERYTHING that I detest about Corporate America. I will never, ever set foot inside your doors again. it won't be hard to do, since you don't have one single thing that i can't buy elsewhere for much less money. too bad you didn't think about that. your greed just bit you in the behind. like honest abe just said, good luck Mix Laundry. if you're still there in a year it'll be a miracle.


Sat, Jun 16, 2012 : 11:02 a.m.

HA HA HA! Sounds like you're loads of fun to be around Madeleine!

Honest Abe

Fri, Jun 15, 2012 : 9:31 p.m.

After paying: Sky high mall rent, utilities, liability insurance, equipment, payroll, payroll tax, workers compensation for employee's, accountant and such, you got to wonder how much profit can be generated from selling clothing in a tiny store space. Good luck to Mix Laundry - You're going to need it.