Posted on Tue, Sep 7, 2010 : 12:10 p.m.
Domino's online pizza ordering system boosts profits by 23%
By Heather Lockwood
Ann Arbor-based pizza chain Domino's is the No. 4 e-tailer thanks to it's online ordering system, according to a story today in the Detroit Free Press.
Amazon.com is No. 1.
The new core recipe for Domino's Pizza generated a sales increase during the second quarter for the Ann Arbor-based chain.
Photo courtesy of Domino's Pizza
According to the Detroit Free Press article, "the Ann Arbor-based chain's online ordering system has catapulted it to the forefront of Internet commerce, and it's giving the pizza seller a big advantage in the marketplace."
"A fourth of all Domino's orders nationwide now come online. That, along with the company's new-recipe pizza, has helped Domino's post a profit of $47.1 million through the first half of the year, up 23% from a year ago."
Read the full article here.
Heather Lockwood is a reporter for AnnArbor.com, reach her at heatherlockwood@annarbor.com or follow her on Twitter.
Comments
michiganexpats.com
Tue, Sep 7, 2010 : 3 p.m.
I love the online ordering system, and I agree it is definitely a leg up on the competition. What's great too is there is a status monitor TV near the cash register that shows what stage your pizza is in. So cool!