Domino's Pizza caught in Internet storm after apologizing for making good pizza
While local pizza powerhouse Domino’s has been making tech-focused pitches to both potential employees and customers at startup companies, the social media department experienced a rather public snafu. DigiDay reports that the company’s official Facebook page last week issued what appeared to be an apology to a perfectly satisfied customer.
According to the story, Jeaneth Manzantiita Tavares was so happy with her Domino’s pan pizza that she posted a picture to the company’s Facebook page captioned “Best Pizza Ever! ... Keep up the good work guys!” With what was apparently an automated response, Domino’s responded: “So sorry about that! Please share some additional information with us at bit.ly/dpz_care and please mention reference# 1409193 so we can have this addressed.”
Major corporations often use “bots” or automated responses to help control the large amounts of social media messages they receive and the scripted responses can sometimes misfire. What appeared to be a more “real” Domino’s user responded to the comment the next day, thanking Jeaneth for the compliment, but not before the mix-up garnered attention from a number of viral websites including Gawker.
Domino's spokesperson Chris Brandon said that the company does not use "autobots" or any other automated response mechanisms.
"One of our representatives saw the photo of the pizza and figured, quite honestly, that we could make one [a pizza] that looked even better than that," he said in an email. "She apologized to the customer based on the picture, and in responding to the photo, she mistakenly overlooked the accompanying comment that the customer was happy."
Ben Freed covers business for AnnArbor.com. You can sign up here to receive Business Review updates every week. Get in touch with Ben at 734-623-2528 or email him at firstname.lastname@example.org. Follow him on twitter @BFreedinA2