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Posted on Fri, Dec 2, 2011 : 5:57 a.m.

Domino's Pizza's Patrick Doyle named one of Top 10 'most buzzed about' CEOs of 2011

By Nathan Bomey

Domino's Pizza CEO J. Patrick Doyle was one of the top 10 "most buzzed about" CEOs of 2011, according to an analysis conducted by a New York marketing agency and reported by Forbes.


Domino's Pizza CEO J. Patrick Doyle

Photo courtesy of Domino's

The firm, Zeta Interactive, ranked CEOs by analyzing social media activity, blogs and web sources, but not traditional news stories.

Doyle has been leading the Ann Arbor Township-based international pizza chain for nearly two years. He played a key role in the company's complete redesign of its pizza — which has sparked a surge in revenues and profits.

He's also "appeared in some of the company’s ads, admitting candidly that the pizza could taste better," Forbes reported, referring to a TV commercial campaign in which Domino's acknowledged that its old product wasn't as good as it should have been.

Zeta also noted a major increase in activity on Domino's Facebook page and a strong performance by its stock.

“The only thing I’m absolutely confident of is that if you don’t change, you’re going to die,” Doyle told in August. “Your business will end if you just say, ‘The safest thing I can do is to continue to do what I have been doing.’ That leads you nowhere.”

Contact's Nathan Bomey at (734) 623-2587 or You can also follow him on Twitter or subscribe to's newsletters.



Thu, Dec 8, 2011 : 4:39 p.m.

Congrat's to Domino's and Mr. Doyle! It's nice to see and Ann Arbor based company doing so well.


Fri, Dec 2, 2011 : 11:15 p.m.

I stopped buying Domino's pizza back in the 80's when Catholic activist Tom Monaghan was CEO, and never looked back. Their pizza tastes like cardboard and their practice of hiring teens to wave signs at passing motorists at Plymouth and Nixon is not only annoying, but dangerous. Cottage Inn is a much better choice.


Thu, Dec 8, 2011 : 4:39 p.m.

You should try it again. The new recipe is AWESOME!

Kai Petainen

Fri, Dec 2, 2011 : 2:23 p.m.

that's pretty cool. congrats!

hut hut

Fri, Dec 2, 2011 : 2:21 p.m.

He'll get snatched up by another corporation and make even more millions while his employees work for low wages and few if any benefits. A true 1 %er.