Domino's Pizza introduces new chicken products
Ann Arbor Township-based Domino's Pizza is introducing new chicken products in a bid to shore up its non-pizza offerings.
The company said this morning that it will introduce new chicken wings and boneless chicken products. The new wings "offer a crispier, more flavorful taste and are available in plain, hot or BBQ," Domino's said in a news release.
The new boneless chicken is "lightly breaded with savory herbs and made with 100 percent whole white breast meat."
The new products, available starting today, come about 13 months after the company introduced a totally redesigned pizza recipe. That move, coupled with an aggressive marketing campaign, was credited with driving big sales increases for Domino's in 2010
Some 80 percent of the chain's current menu contains products introduced over the last three years.
"We want to continue innovating, and reinventing our menu and brand — and our new chicken is the next chapter of our story," Domino's CEO J. Patrick Doyle said in a statement. "Not only are our new boneless chicken and wings much improved based on customer feedback, but we are again opening our doors and letting consumers see the real people - behind the real story - talk about how this came about."
Domino's has nearly 9,200 stores worldwide, including 4,450 domestic franchisee-owned stores, 455 domestic company-owned stores and 4,264 international stores.
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Comments
Bill Wilson
Tue, Feb 22, 2011 : 6:08 a.m.
Jet's pizza? Talk about cardboard.
Soothslayer
Tue, Feb 22, 2011 : 2:32 a.m.
This is great. Another Ann Arbor original follows Borders lead to mediocrity and failure by trying to be too many things to too many people. How about just making the best pizza... ever. The Jet's family came from nowhere and makes pretty good pizza with a focus on... wait for it... PIZZA! I dunno, maybe business is rocket science.
Kristina Birk
Tue, Feb 22, 2011 : 4:38 a.m.
Jet's also has wings and boneless chicken on the menu, along with subs and other non-pizza items. Clearly there is a common demand at pizzerias for things other than pizza.
Sean
Mon, Feb 21, 2011 : 9:59 p.m.
After reading comments- I like Lisa220's point about trying to give local companies a chance to show us they want to improve.... I guess there will always be the people who like to think negative first. I ordered the wings and boneless chicken last night- and the price is cheaper- my kids loved the boneless with the new dipping sauces. I use to stay away from Domino's until they improved their pizza, and now their chicken is very good.
Lisa220
Mon, Feb 21, 2011 : 9:55 p.m.
I tried them, and they are actually very good- and the comments about cardboard chicken are not needed- since this chicken has flavor and you can tell it is whole breast meat. Just disappointed that it seems some like to be critical just because Domino's is a chain...... after all, Domino's was founded here, and remained here. They have made great improvements lately. I am now a fan.
David Briegel
Mon, Feb 21, 2011 : 9:35 p.m.
Wow, they found a way to make cardboard chicken!?
Dark Dichotomy
Mon, Feb 21, 2011 : 9:18 p.m.
The bone-in wings are smaller and are sold in 8 and 14 pieces. They also cost just a little more. I have also heard that the breading on the boneless wings isn't very good but I have not tried them myself.
Sean
Mon, Feb 21, 2011 : 10:01 p.m.
Not a big difference in cost per wing- but still good value for money.
Jojo B
Mon, Feb 21, 2011 : 6:35 p.m.
Mmmmm.... "breast meant"... Sounds delicious. That must be their way of circumventing the requirements for meat; it's "meant" to be "meat", but it didn't quite make it. (Oh, curse your spell checker not understanding grammar!)
Edward Vielmetti
Mon, Feb 21, 2011 : 6:43 p.m.
Thanks @Jojo, typo fixed.
Hmm
Mon, Feb 21, 2011 : 6:26 p.m.
I actually liked their old bone-in wings it was one of the only things I would order from there before they switched the pizzas. Hopefully they will still be as good as they were or even better. Time will tell
bs
Mon, Feb 21, 2011 : 5:52 p.m.
hmm..I've been betting on Buffalo Burgers as the next big item for dominoes.
Leanne
Mon, Feb 21, 2011 : 4:29 p.m.
Mmm, mechanically separated chicken.