Domino's Pizza introduces new chicken products
Ann Arbor Township-based Domino's Pizza is introducing new chicken products in a bid to shore up its non-pizza offerings.
The company said this morning that it will introduce new chicken wings and boneless chicken products. The new wings "offer a crispier, more flavorful taste and are available in plain, hot or BBQ," Domino's said in a news release.
The new boneless chicken is "lightly breaded with savory herbs and made with 100 percent whole white breast meat."
The new products, available starting today, come about 13 months after the company introduced a totally redesigned pizza recipe. That move, coupled with an aggressive marketing campaign, was credited with driving big sales increases for Domino's in 2010
Some 80 percent of the chain's current menu contains products introduced over the last three years.
"We want to continue innovating, and reinventing our menu and brand — and our new chicken is the next chapter of our story," Domino's CEO J. Patrick Doyle said in a statement. "Not only are our new boneless chicken and wings much improved based on customer feedback, but we are again opening our doors and letting consumers see the real people - behind the real story - talk about how this came about."
Domino's has nearly 9,200 stores worldwide, including 4,450 domestic franchisee-owned stores, 455 domestic company-owned stores and 4,264 international stores.