Domino's Pizza targets startup companies with latest marketing campaign
Melanie Maxwell | AnnArbor.com
That’s the message at the center of the Ann Arbor Township-based company’s latest marketing campaign, which targets the entrepreneurs behind U.S. startup companies.
“Without pizza, school projects and music albums might go unfinished. Startups, unstarted. No one’s coming up with a world-changing idea over halibut. No way. It has always been pizza,” a new Domino’s television ad spot says.
The company plans to make “pizzavestments” in 30 U.S. startup companies by offering them a $500 Domino’s Pizza gift card.
In addition, Domino’s will offer gift cards and other perks directly to individuals who contribute toward select projects on crowdfunding website Indiegogo.
"No one knows the power and possibility of a great idea more than Domino's, having been the ones that truly revolutionized pizza delivery over fifty years ago," said Russell Weiner, Domino's Pizza chief marketing officer, in a statement. "Gatherings that create great ideas often include pizza — and we want to do what we can to fuel the next revolutionary concept that will also continue to be celebrated fifty years from now."
On July 23, Domino’s Pizza Inc. reported its second-quarter profit rose 19 percent with the growth of sales in existing stores and the opening of 101 new locations outside of the U.S.The company reported a net income of $112.4 million in 2012, compared to $105.4 million in 2011.
Watch the new ad spot below.