Domino's Pizza's Noid named among Time magazine's 'Top 10 creepiest product mascots'
Photo courtesy of Domino's Pizza
The Noid, which rose to fame in the 1980s by fecklessly trying to destroy Domino's pizzas, was named as one of Time magazine's "Top 10 Creepiest Product Mascots."
Claiming the Noid "didn't seem to have much to do with pizza," Time says the Domino's advertising campaign was "bizarre," describing the cartoonish creature as a "red-costumed gremlin with rabbit-like ears."
Apparently Time doesn't enjoy watching the Noid attempt to obliterate pizza using liquid nitrogen.
Alas, the Noid met his demise, Time reports, when "in January 1989, a mentally ill man named Kenneth Noid held up a Domino's in Georgia, claiming that the chain was personally attacking him. Thankfully, no one was hurt, and Domino's abandoned the creepy pizza-hating Noid shortly thereafter."
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