Ads for online retailer EBay Inc. seemed pretty common a few years ago - but the company stopped running them about 18 months ago as it tried to shore up its sagging sales.

Now the company will launch a new campaign today as it seeks to change its image.

Forget the online auctions for the used and obscure. Now, according to the Wall Street Journal, the company is focusing on new products at a fixed price.

Take a look at more details on EBay's play to grab holiday spending here.