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Posted on Sat, Dec 1, 2012 : 9 a.m.

Former Adaptive Materials executive Michelle Crumm appointed to WMU board of trustees

By Ben Freed

Governor Rick Snyder announced Thursday he is appointing Ann Arbor entrepreneur Michelle Crumm to the Western Michigan University board of trustees.

Michelle Crumm.JPG

Lon Horwedel |

Crumm co-founded Adaptive Materians Inc. with her husband Aaron Crumm and continued to work at the innovative company until United Kingdom-based Ultra Electronics acquired it at the end of 2010. She and her husband were acknowledged as the executives of the year at’s Deals of the Year event in 2011.

Since leaving the company, Crumm has remained busy. She is the owner and CEO of Present Value, LLC, an executive coaching company, sits on the boards of multiple non-profit organizations in Ann Arbor, and has been active in the venture capital world through angel investing.

“Michelle and [fellow appointee] Ron [Hall] are outstanding Michiganders and business professionals,” Snyder said in a statement. “I am confident they will do great work on behalf of Western Michigan University.”

Crumm and Hall will serve an eight-year term on the eight-member board which will end in December 2020.

Read more about Crumm and Hall from our MLive Kalamazoo hub.

Ben Freed covers business for You can sign up here to receive Business Review updates every week. Reach out to Ben at 734-623-2528 or email him at Follow him on twitter @BFreedinA2



Sat, Dec 1, 2012 : 8:02 p.m.

Yeah, let's just hope she doesn't try to sell Western to some overseas company.

Jim Osborn

Sat, Dec 1, 2012 : 5:26 p.m.

I feel that Gov. Snyder has made a great choice, I only wish that it were for a Eastern Michigan Univ. regent. I've followed Adptive Mat'l's growth and it is great to see an Ann Arbor firm do so well. She will probably apply a similar strategy to Western Michigan University.