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Posted on Wed, Nov 16, 2011 : 4:10 p.m.

Former Borders CEO named chairman of apparel company

By Nathan Bomey

Former Borders CEO Mike Edwards, who led the Ann Arbor-based book store chain's day-to-day operations until two weeks after the company announced its liquidation, was named chairman of a Portland, Ore.-based apparel company.

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Former Borders CEO Mike Edwards

Melanie Maxwell | AnnArbor.com

Edwards, who served as CEO of Borders Group Inc.'s bookselling subsidiary Borders Inc., will serve as chairman of Wicked Quick Industries Inc., which sells clothing "inspired by American racing," including the Carroll Shelby line, Ford and Chevy branded products.

The news comes less than four months after Edwards left Borders, which announced its liquidation in July after filing for Chapter 11 bankruptcy protection in February.

Edwards, who spent about two years as a Borders executive, was previously credited with leading the expansion of Portland-based Lucy Activewear from "a dotcom survivor into a thriving brick-and-mortar chain with locations around the country," the Portland Business Journal reported.

“I am excited to join Wicked Quick and help drive the brand to the next level," Edwards said in a statement.

Wicked Quick CEO and founder Tarran Pitschka said in a statement that Edwards "has a tremendous reputation and understanding of the apparel market and brands and we know he can help take us to a $50 million company and beyond.”

Contact AnnArbor.com's Nathan Bomey at (734) 623-2587 or nathanbomey@annarbor.com. You can also follow him on Twitter or subscribe to AnnArbor.com's newsletters.

Comments

ProudA2resident

Thu, Dec 1, 2011 : 6:48 p.m.

Mr. Edwards did not run Borders into the ground and he most certainly isn't going to run another company into the ground. He inherited major problems when he joined Borders and did his best to pull the company through to be successful again. Wicked Quick is lucky to have him on their team as he's one of the few heads of corporations that cares and has integrity and class. These comments are based on ignorance and they're disappointing to read.

Engineer

Thu, Nov 17, 2011 : 2:49 a.m.

Unbelieveable! He drives one company into the ground and here is another waiting to pay him millions to do it again. Why not promote from within and get somebody who actually knows your business. Seen this over and over in this country. No promotion from within and companies wonder why no loyalty. Not too bright!

towny

Thu, Nov 17, 2011 : 2:16 a.m.

Yeah! help them take 50 million down the drain.

antikvetch

Thu, Nov 17, 2011 : 1:28 a.m.

"I am excited to join Wicked Quick and help drive the brand to the next level," Edwards said in a statement. Like off a cliff? Snicker....

Wolf's Bane

Wed, Nov 16, 2011 : 11:30 p.m.

CEOs always look out for each others and always find appointments. It is the game of the 1%. Never feel sorry for anyone that owns a plane.

Huron74

Wed, Nov 16, 2011 : 10:21 p.m.

Don't let the door hit you on the way out.

MyOpinion

Wed, Nov 16, 2011 : 9:33 p.m.

Well, he knows how to take a company through bankruptcy - mostly by outsourcing the tasks. But, that's what a CEO does - delegate and collect the big bucks. Oh, and read up on the industry so that he can be described as; Edwards "has a tremendous reputation and understanding of the apparel market and brands and we know he can help take us to a $50 million company and beyond."