Posted on Fri, Jan 18, 2013 : 12:41 p.m.
Healthy-living technology startup looking to expand moves from Novi to Ann Arbor
By Ben Freed
Healthy-living tech startup Nutriinfo moved from Novi to Ann Arbor to help further the company’s growth according to a report from Concentrate Media.
Nutriinfo plans to launch a weight-loss challenge for Michigan companies in March.
Screenshot from Nutriinfo website
According to the story in Concentrate, Nutriinfo has a staff of five but plans to expand. The company moved into their Ann Arbor office on Plymouth Road during the summer in part to attract more potential employees through proximity to the University of Michigan.
Ben Freed covers business for AnnArbor.com. You can sign up here to receive Business Review updates every week. Reach out to Ben at 734-623-2528 or email him at benfreed@annarbor.com. Follow him on twitter @BFreedinA2
Comments
Ann English
Sun, Jan 20, 2013 : 12:41 a.m.
"Online resources"? Like Live Better America and South Beach Diet Online? It sounds like implementing health maintenance programs BUT squarely focused on individual employees, informing them how to keep OUT of doctors' offices, thereby using fewer sick days. The idea of companies helping their employees stay healthy has been around for years.
say it plain
Fri, Jan 18, 2013 : 6:46 p.m.
I gotta say, I hope my ever-increasing health insurance premiums are NOT going toward paying for programs like this! And the idea that employers might be requesting (requiring?!) their employees to participate in exercise and diet programs to "improve their ROI" as Nutriinfo (maybe a hyphen to break up the ii?!) advertises on their website linked here is also a little creepy to me. Sure, for physicians looking to help manage disease and prevent onset, but it looks like the cost is at the level of 'insurer' and 'employer' (and, presumably, 'individual' as well as an option?) and so we all end up paying for it. Unless suddenly employers and insurance companies are going to not take their "ROI" as profit :-)