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Posted on Wed, Mar 6, 2013 : 5:58 a.m.

Royal Oak retail shop Shine opening in downtown Ann Arbor this month

By Lizzy Alfs

shine_building.jpg

Shine, at 211 S. Fourth Ave., is opening this month in downtown Ann Arbor.

Daniel Brenner | AnnArbor.com

After years of operating Shine lifestyle boutique in Royal Oak, manager Kelly Hadin said it was time to expand the store’s “eclectic” product mix to another city.

When Hadin saw the 1,400-square-foot space at 211 S. Fourth Ave. in downtown Ann Arbor — formerly Momus Inc. before the firm relocated — she knew it was perfect.

“I love the exposed brick walls and the hardwood floors,” she said. “The textures that are in the building already are just so beautiful…it’s a beautiful palette for showing the products.”

The owners of Shine signed a lease for the space in January, and Hadin hopes to open the store in the next two weeks. Ed Shaffran of Shaffran Companies owns the building.

Shine’s product mix, Hadin said, is all over the map.

“My main goal is that anybody can walk in the door and find something for anybody on their gift list, whether it’s a child or a grandfather,” she said.

That includes: Jonathan Adler pottery, artwork, photography, children’s clothing, toys, jewelry, accessories, scarves, purses, wallets, T-shirts and home decor.

“I wanted to arrange the price so that you know you can go in and find something cute for $10 or $15,” she said.

Hadin said the new location will be similar to the Shine store in Royal Oak, but some of the artists could vary since she likes to display local artwork. What’s most important, she said, is that Shine becomes an integral part of the downtown Ann Arbor community.

“To me, a downtown and small businesses in general are the cornerstone of a community,” she said. “If there’s something I don’t have, I want to recommend (customers) go to whatever store might have it. I’m excited about being part of the community.”

Hadin plans to split her time managing the two stores, and will hire several employees. There will be a grand opening celebration on March 23.

Lizzy Alfs is a business reporter for AnnArbor.com. Reach her at 734-623-2584 or email her at lizzyalfs@annarbor.com. Follow her on Twitter at http://twitter.com/lizzyalfs.

Comments

15crown00

Thu, Mar 7, 2013 : 3:23 p.m.

Eclectic she says.I say that's a code word for over priced.Another pricey junk shop is just what Ann Arbor needs.Give it a year,maybe,and it will be gone.

avida2reader

Thu, Mar 7, 2013 : 6:30 a.m.

Shine has been thriving in Royal Oak for over well over 10 years (and even survived achange of owners) so this is exciting. The great thing is that if you only want to spend $10-$15 you can, but they offer plenty of higher end gifts, jewelry and unique housewares. Jonathan Adler's line goes for anything from $30 to the $1000s depending on what's carried. Shine offers a wonderful assortment of items -- good news for 4th street and for people wanting more retail downtown.

Lizzy Alfs

Wed, Mar 6, 2013 : 3:23 p.m.

In case anyone wants to tour inside the Royal Oak store to see what kinds of inventory Shine carries, they have the Google tour set up: https://www.google.com/maps?layer=c&z=17&sll=42.484826,-83.146287&cid=3811331997621882001&panoid=Nye6kimxggj4FgWZDT39Aw&cbp=13,255.97472924187713,,0,0&q=shine+royal+oak&sa=X&ei=I183UZmhIOGJ2AWstoCwCw&ved=0CI4BEKAf

JRW

Wed, Mar 6, 2013 : 3 p.m.

Hope she can make a go of it with the high rents and her low costs ("I wanted to arrange the price so that you know you can go in and find something cute for $10 or $15," she said.). Good luck!

LA

Wed, Mar 6, 2013 : 2:38 p.m.

Sounds great! Looking forward to it!