Salvation Army ringers to test mobile credit card swiping technology
The Salvation Army plans to start accepting digital payments through the use of a new mobile credit card swiping technology created by a Silicon Valley startup called Square, according to the New York Times.
File photo | AnnArbor.com
The "ringers" who collect donations outside major shopping sites for the Salvation Army during the holiday season reportedly collected more than $148 million in actual dollars and coins in 2010.
Now, shoppers in at 10 spots apiece in Dallas, San Francisco, Chicago and New York will be able to donate via credit card instead of digging for cash. The catch? Square tags each purchase with a 2.75 percent transaction fee, "a majority of which goes to the credit card companies," the Times reported.
(For more on how industry experts expect Square to reshape business, read this May 2011 Wired magazine story.)