Timeline: From the founding of Borders in Ann Arbor to Chapter 11 bankruptcy

Posted on Wed, Feb 16, 2011 : 7:47 a.m.

Borders Group Inc. filed for Chapter 11 bankruptcy protection this morning. This timeline provides a historical perspective of the rise and fall of Ann Arbor-based Borders Group Inc. It is based on AnnArbor.com research, interviews, Securities and Exchange Commission documents, archived news reports and information from Borders.

1971: Brothers Tom and Louis Borders open an 800-square-foot used bookstore called Borders Book Shop at 211 S. South State St. in Ann Arbor.

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The first Borders store at 211 S. State, now the site of a CVS store under construction.

Ann Arbor District Library

1970s: Louis Borders develops a software system that allows the store to manage inventory and accurately project sales, giving Borders a competitive advantage that lasted at least two decades.

1988: In an effort to import business leadership, Borders recruits Robert DiRomualdo to lead the company's expansion. DiRomualdo is later credited with leading the company's rise to national prominence in the 1990s.

1991: Borders starts integrating music and movies into some of its stores.

1992: Kmart Corp., which bought Waldenbooks in 1984, acquires Borders and creates the Borders-Walden Group. At the time, Borders had 21 large stores and had valued itself at about $190 million, the New York Times reported at the time.

1994: Borders' flagship store moves from 303 S. State to the ex-Jacobson's department store on East Liberty. The bookseller is the largest retailer in downtown Ann Arbor.

1995: The book store chain, renamed Borders Group Inc., spins off from Kmart and goes public on the New York Stock Exchange (Ticker: BGP) under CEO Robert DiRomualdo. At the time, Borders' innovative inventory management system was considered "the envy of the industry," as one publisher put it, and was a catalyst in the forthcoming boom in the company's superstore footprint.

1995: The company's Waldenbooks division moves to Ann Arbor after receiving a $7.7 million tax credit from the Michigan Economic Development Corp.'s Michigan Economic Growth Authority board.

1995: Borders headquarters moves to a renovated, abandoned downtown retail destination on Washington Street called Tally Hall. A few years later, the company moves to its current headquarters on Phoenix Drive on the city's south side.

Feb. 4, 1997: Shares close at an all-time high of $44.88.

March 11, 1997: Borders executes a 2-for-1 split on its stock.

January 1998 to January 1999: Borders expands its store footprint by 25.5 percent, adding 52 superstores in the biggest one-year expansion in its history. By January 1999, the company has 256 superstores averaging $256 in sales per square foot.

May 1998: Borders launches an online retail presence for the first time at Borders.com.

Nov. 12, 1998: Philip Pfeffer is hired to replace DiRomualdo.

April 21, 1999: Pfeffer resigns and is replaced on a temporary basis by DiRomualdo.

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Greg Josefowicz was CEO of Borders Group from 1999 to 2006.

Photo courtesy of Borders

November 1999: Greg Josefowicz becomes Borders permanent CEO. August 2001: Borders contracts with online retailer Amazon to sell products online -- a relationship later blamed for making Borders late to the emerging web retail segment.

July 2004: Borders buys United Kingdom-based Paperchase Products Ltd. The company also starts branding some Waldenbooks stores as Borders Express.

August 2004: Borders signs deal with Starbucks Corp. to run Seattle’s Best Coffee cafe operations in its stores.

2005: Borders posts its most recent annual profit: $101.0 million.

February 2006: The company launches a loyalty program called Borders Rewards.

July 2006: George Jones replaces Josefowicz, who had led Borders since November 1999. At the time, Borders had nearly 36,000 employees worldwide and more than 1,200 in Ann Arbor.

September 2007: Borders sells its U.K. and Ireland subsidiaries.

September 2007: Stock hits then-six-year-low $12.28 a share.

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The Borders store on Lohr Road in Pittsfield Township was created as the chain's new "concept" store when it opened in 2008.

Lon Horwedel | AnnArbor.com

February 2008: Borders opens its first of 14 concept stores on Lohr Road in Pittsfield Township.

March 28, 2008: Stock closes down 28.5 percent to $5.07 after Borders says it lost $157.4 million in 2007.

March 2008: Borders puts itself up for sale and accepts $42.5 million loan from New York hedge fund Pershing Square Capital Management to boost financial position.

May 2008: Severing ties with Amazon, the company launches a new Borders.com.

June 3, 2008: Borders’ shrinking Ann Arbor personnel count hits 1,000 after 156 job cuts are announced as part of a $120 million cost-cutting plan. At this point, the company still has 30,000 employees overall.

June 10, 2008: Borders sells off its business based in Australia, New Zealand and Singapore.

August 2008: Barnes & Noble rules out bid to acquire Borders.

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Former Borders Group CEO George Jones speaks to employees in February 2008. He was fired less than a year later.

File photo | AnnArbor.com

Jan. 5, 2009: CEO George Jones is fired and replaced with Ron Marshall as global financial crisis raises questions about Borders' viability.

March 2009: Borders cuts costs, conserves cash in effort to avoid bankruptcy in the aftermath of the financial crisis.

March 30, 2009: Borders, despite posting a $187 million loss in 2008, gets some breathing room after receiving a one-year extension on a loan from Pershing Square Capital Management.

Nov. 5, 2009: Borders announces plans to close 200 of its small stores and cut 1,500 jobs. By February 2011, the number of small-format stores is about 170, down from more than 1,100 in 1995.

November 2009: Investors criticize Borders' sluggish approach to the emerging electronic books market.

2009 fiscal year: Average sales per square foot at Borders superstores sinks to $173, down from $203 in 2008 and an all-time high of $261 in 1997.

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Borders started selling the Kobo e-reader in its stores in summer 2010.

Photo courtesy of Borders

Jan. 18, 2010: Executives say they're “disappointed” with 13.7 percent decline in holiday sales.

Jan. 26, 2010: CEO Ron Marshall resigns to become CEO of the Great Atlantic & Pacific Tea Co., which files for bankruptcy later in the year after Marshall’s departure. Borders executive Mike Edwards is named interim CEO of Borders Group.

Jan. 28, 2010: Layoffs hit 10 percent of the Ann Arbor corporate staff.

Feb. 3, 2010: Hedge fund investor and Borders shareholder Bill Ackman says bankruptcy is unlikely.

March 31, 2010: Borders pays off $42.5 million loan to Ackman, renegotiates credit agreement with lenders.

April 1, 2010: Executives describe strategy of "transforming the Borders brand."

May 21, 2010: Tobacco executive and activist investor Bennett LeBow invests $25 million and is named chairman.

June 3, 2010: LeBow becomes CEO of Borders Group. Mike Edwards is named CEO of subsidiary Borders Inc.

July 2010: Borders launches e-book store, starts selling e-readers, sets strategy to get 17 percent market share in e-books within a year.

July 31, 2010: Borders sells Paperchase unit for $31 million.

Aug. 11, 2010: Borders lays off more Ann Arbor workers. About 600 workers left.

Sept. 1, 2010: Borders posts $46.7 million loss in second quarter, eyes "non-book products" like games and toys.

Nov. 15, 2010: Borders launches redesigned website.

Dec. 6, 2010: Ackman says he’d be willing to finance a Borders bid to acquire Barnes & Noble and merge the retailers.

Dec. 9, 2010: Borders posts $74.4 million loss for third quarter, acknowledges possible cash crunch in early 2011.

Dec. 30, 2010: Borders confirms that it’s delaying payments to some publishers in hopes of reworking vendor financing arrangements.

Dec. 31, 2010: Stock plunges 22 percent to $0.90 a share.

Early January 2011: Publishers weigh whether to agree to short-term debt in exchange for giving up immediate cash payments for book shipments.

Jan. 6, 2011: University of Michigan expert says Borders likely headed toward bankruptcy or merger.

Jan. 12, 2011: Borders announces plans to cut 300-person Tennessee distribution center.

Jan. 17, 2011: Borders lays off another 40 employees at its corporate headquarters, leaving about 550 workers there.

Jan. 24, 2011: Company sells off Day By Day Calendar unit in bid to raise cash.

Jan. 27, 2011: Borders announces tentative financing deal with GE Capital but acknowledges possibility of "in-court restructuring."

Jan. 30, 2011: Borders announces decision to delay payments to more partners, including some landlords.

Feb. 1, 2011: Reports indicate bankruptcy filing may come with weeks.

Feb. 3, 2011: New York Stock Exchange warns Borders that its stock could face delisting if it doesn't rise above an average monthly price of $1 within six months.

Feb. 11, 2011: Ackman acknowledges $125 million loss on Borders investment.

Feb. 16, 2011: Borders files for Chapter 11 bankruptcy protection with plans to close 30 percent of its stores.

Contact AnnArbor.com's Nathan Bomey at (734) 623-2587 or nathanbomey@annarbor.com. You can also follow him on Twitter or subscribe to AnnArbor.com's newsletters.

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