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Posted on Sun, Jan 10, 2010 : 5:25 a.m.

Top 5 announcements to watch for at the 2010 Detroit auto show

By AnnArbor.com Staff

The 2010 North American International Auto Show in Detroit offers a rare chance for the automakers to steer the global conversation toward their products instead of their difficulties.

The auto companies typically keep their announcements under wraps, but some details have leaked out.

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Here are AnnArbor.com Business Review’s Top 5 announcements to watch for at the Detroit auto show press days on Monday and Tuesday.

1. Chevrolet: Industry experts will be watching General Motors closely to see what the automaker has in store for Chevrolet. Think fuel efficiency. GM is keeping quiet about its Chevy announcement.

2. Toyota: The Japanese automaker plans to introduce a new concept hybrid vehicle, believed to be a subcompact car that may resemble the Prius.

3. Ford: CEO Alan Mulally may be the industry’s new Lee Iacocca - a turnaround guy with a golden touch. Will he reveal more details about Ford’s electric vehicle strategy?

4. Hyundai: The Korean automaker, still celebrating a prodigious showing in 2009, is likely to highlight its alternative propulsion efforts.

5. Cadillac: GM has said it will introduce a Cadillac concept vehicle - another sign that the embattled automaker is committed to its luxury brand.