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Posted on Tue, Jan 29, 2013 : 10:21 a.m.

Toppers Pizza now open on Ann Arbor's East William Street

By Lizzy Alfs

012913_BIZ_Toppers_MRM_01.jpg

Toppers Pizza has opened in a new location at 607 E William St.

Melanie Maxwell I AnnArbor.com

A Wisconsin-based pizza chain opened its doors on East William Street this month, filling the space vacated by College Shoe Repair years ago, the Michigan Daily reports.

The store at 607 E. William St. is the first Toppers Pizza location in Michigan, and franchisee Mahmoud Baydoun hopes to eventually expand the brand in the area.

Fliers have been circulating to nearby houses with coupons, and Baydoun said the grand opening celebration will be held Feb. 14. The pizza store, which also delivers, promises that if customers don’t get their pizza within 30 minutes of ordering, they’ll receive a coupon for 15 percent off for their next order, the report says. (View the menu)

Next door to Toppers Pizza, a Firehouse Subs shop is replacing the former White Market. The Florida-based chain has more than 525 restaurants in 23 states and Puerto Rico. There is one other Michigan location in Brighton.

Lizzy Alfs is a business reporter for AnnArbor.com. Reach her at 734-623-2584 or email her at lizzyalfs@annarbor.com. Follow her on Twitter at http://twitter.com/lizzyalfs.

Comments

Scott

Wed, Jan 30, 2013 : 9:52 p.m.

It's called competition, folks. Why are people so threatened by that? What if by some miracle the pizza is good or even better than NYPD? Why would you prejudge something before even trying it? I like NYPD pizza, but they are often rude on the phone and the pizza often takes an hour to be delivered. Maybe this will motivate NYPD to provide better service instead of being complacent with their campus monoply. America was founded on competition - it makes businesses better and it's also what gives the University of Michigan it's name.

mr_annarbor

Wed, Jan 30, 2013 : 2:32 p.m.

We should start a pool on how long this place lasts. Or, maybe a pool as to which is going to last longer, Toppers or Firehouse Subs. I don't see that lasting long with Jimmy John's on the corner.

say it plain

Wed, Jan 30, 2013 : 8:21 a.m.

The chances of my even ever trying the place was waaaay downgraded when I clicked on the menu link and saw the photo of their mac n' cheese 'za. Ew.

A2comments

Tue, Jan 29, 2013 : 8:45 p.m.

I can't imagine any business plan that says it makes sense to put two pizza restaurants next to each other. We can debate same street, same block, across the street - but next to each other?

Andy T

Tue, Jan 29, 2013 : 10:12 p.m.

I dunno...pizza is so specific that this really does seem not too smart. Gas stations and drug stores have their regulars because of prescription histories and loyalty cards. But this is like opening a soup place next to Le Dog. Hmmm, if the people from Zoup! corporate are reading this, it's MY idea!

Kyle Mattson

Tue, Jan 29, 2013 : 9:04 p.m.

Works for other businesses A2c. Home improvement stores, drug stores, fast food restaurants, gas stations, to name a few examples.

Andy T

Tue, Jan 29, 2013 : 6:55 p.m.

Huh, 15-year hometown mainstay NYPD or Wisconsin chain? Boy, let me think on that one. I'm going to have to respectfully decline Mr. Baydoun. And everyone I've talked to about this situation has said the exact same thing.

An Arborigine

Tue, Jan 29, 2013 : 5:44 p.m.

I've heard of a "pub crawl", maybe it is time for a "pie crawl" around Madison/Maynard?

Kyle Mattson

Tue, Jan 29, 2013 : 7:01 p.m.

Funny you mention that An-A I've actually been planning something just like that, but just combining the two. Eat a slice then drink a pint and repeat.

justcurious

Tue, Jan 29, 2013 : 5:59 p.m.

...then they can get on a bus and come have pizza at the seven places in Dexter...

treetowncartel

Tue, Jan 29, 2013 : 4:43 p.m.

I doubt they can lure me away from City's Pizza and their Pepperoni Selcet pie, that is some good pizza, plus I can park a lot easier. As for the comments about pizza parloers congregating in this area, all the students makes it worth their while. Places like "Backdoor Pizza" and "NYPD" have done very well selling slices to the college masses.

notnecessary

Tue, Jan 29, 2013 : 8:55 p.m.

Where is City's Pizza? Never heard of this...

Wolf's Bane

Tue, Jan 29, 2013 : 4:22 p.m.

Who cares. 4Q

Morris Thorpe

Tue, Jan 29, 2013 : 3:49 p.m.

No one at annarbor.com could walk a couple of blocks to snap a picture of the place?

Lizzy Alfs

Tue, Jan 29, 2013 : 6:23 p.m.

We've added a photo. Thanks.

Jojo B

Tue, Jan 29, 2013 : 4:26 p.m.

LOL! But it's so cold out there! And the sidewalk is probably slippery. It's just not worth it. :)

EightySeven

Tue, Jan 29, 2013 : 3:57 p.m.

That was my same exact thought.

Rob

Tue, Jan 29, 2013 : 3:41 p.m.

Isn't that literally next door to NYPD?

Kyle Mattson

Tue, Jan 29, 2013 : 4:25 p.m.

It is indeed Rob.

zags

Tue, Jan 29, 2013 : 3:35 p.m.

Can I get my skates sharpened there?

redwingshero

Tue, Jan 29, 2013 : 9:21 p.m.

No, only at the barber shop!

M

Tue, Jan 29, 2013 : 3:31 p.m.

How do you ok a business plan that is "There's four other pizza places within a block, sounds like a great place to open a pizza place"? And remember when it was "30 minutes or it's free"?

redwingshero

Tue, Jan 29, 2013 : 9:25 p.m.

Seems like market oversaturation.

notnecessary

Tue, Jan 29, 2013 : 8:53 p.m.

30 minutes or free was cancelled at Dominos when too many people got in accidents from pressure by managers to get there quicker. 15% off is something the store is probably more likely to give out cause then people will be more likely to come back anyways than THAT ORDER being free.

Jojo B

Tue, Jan 29, 2013 : 4:27 p.m.

And another chain sub shop a stone's throw away from Jimmy John's! Guess they're trying to make this the pizza and grinders district of Ann Arbor. Six months from now at least two of these places will be folding.