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Posted on Sun, Jan 9, 2011 : 2:30 p.m.

Toyota Technical Center launching $50 million safety research center

By Nathan Bomey

Japanese automaker Toyota said today that it would spend $50 million over five years to establish an auto safety research center under the umbrella of the Toyota Technical Center, which employs 1,000 workers in York Township and Ann Arbor Township.

Toyota also said the University of Michigan would be one of three "charter partners" in the new Collaborative Safety Research Center, which will involve a collection of universities and outside researchers working together on various safety issues.

The announcement comes a day before media previews at the 2011 North American International Auto Show in Detroit.

It also comes about a year after Toyota came under fire for its handling of a recall crisis in which drivers complained about sudden acceleration issues in some of the automaker's vehicles.

Since the crisis, which Toyota President Akio Toyoda publicly apologized for, the automaker has made a point of highlighting its efforts to emphasize safety in its vehicle development.

The new research center's focus "will include reducing the risk of driver distraction - a growing cause of accidents - and protecting the most vulnerable traffic populations, including children, teens and seniors," Toyota said.

It was not immediately clear how many jobs Toyota plans to add with the new center.

The company also houses at the tech center the $100 million Toyota Research Institute of North America, where scientists and engineers conduct secretive research on advanced automotive technologies. For that project, Toyota said it would hire 65 workers.

The safety research center will also analyze accident data and research on driver behavior to "speed deployment of active safety systems," Toyota said.

"Toyota's new safety research center will work with leading North American universities and other partners on safety projects that benefit the entire industry," Toyoda said in a statement. "Our investment will support collaborative research aiming to reduce driver distraction and increase the safety of vehicles, drivers, passengers and pedestrians."

Chuck Gulash, a senior executive engineer at the Toyota Technical Center, will direct the research center. He said in a statement that Toyota plans to "publish as much of the research as possible" to help improve auto safety overall.

As part of the initiative, Toyota is collaboration with U-M's Transportation Research Institute "to assess the potential benefits of advanced safety systems in a systematic way, combining their expertise in driver behavior, crash data analysis and driver modeling."

"This program will allow leading safety researchers to collaborate on complex issues affecting the most important elements in the automotive safety equation - the drivers and passengers who are also our family, friends and colleagues," UMTRI director Peter Sweatman said in a statement. "With Toyota's continuing support, we will be able to test and disseminate research findings more widely, and to seek a more rapid rate of improvement."

Contact AnnArbor.com's Nathan Bomey at (734) 623-2587 or nathanbomey@annarbor.com. You can also follow him on Twitter or subscribe to AnnArbor.com's newsletters.

Comments

Dr. Rockso

Sun, Jan 9, 2011 : 10:03 p.m.

Toyota is a great company thanks to the US taxpayer rebuilding the Japanese manufacturing sector after WWII. GM an Chrysler are currently two of the largest government run welfare organizations in the world. I think some people other than the auto workers need a splash of water in the face.

wereintroubl

Sun, Jan 9, 2011 : 9:59 p.m.

Sounds like PR to me in light of the recalls. Does not say anything about new jobs. BTW Toyota does not invest a fraction of what Ford, GM and Chrysler invest in this state.

stunhsif

Sun, Jan 9, 2011 : 9:28 p.m.

Andy Jacobs said: "I guess the shuttering of the Willow Run plant still smarts a bit." And you are smarter than this Andy! The old GM passed out 75 dollar an hour benefit/retirement packages like Christmas/Halloween candy. Those days are over due to changes in technology and logistics for the most part. But hopefully, with a new splash of cold water in the face, our workers in the auto sector will rise to the challenge's and show us what they can do. "Rose'ie the Riviter" died just recently, let's keep her work ethic alive for future generations, Michigan will depend on them for the next 10 years or so till we can divest ourselves from the auto sector!

Soothslayer

Sun, Jan 9, 2011 : 9:07 p.m.

I guess the shuttering of the Willow Run plant still smarts a bit.

stunhsif

Sun, Jan 9, 2011 : 5:31 p.m.

Good for Toyota, we appreciate it. I have never purchased a Toyota, always bought GM but Toyota has been a good corporate citizen having given both Saline and Milan School Districts money. They also have invested in the soccer fields and nature path on Platt Road in York Twp. Don't forget Andy, both Ford and GM have been investing a lot of dough lately in Michigan. GM will be building the new sub compact Chevy Sonic ( replaces Aveo) in the burbs north of Detroit, I think in Pontiac. Chrysler also is keeping their assembly plant open and running. It was scheduled to close this coming year. This plant is now building the new Chrysler 200 and the updated Dodge Avenger.

Soothslayer

Sun, Jan 9, 2011 : 3:02 p.m.

Good to see one of the automakers investing in Michigan!