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Posted on Sat, Mar 2, 2013 : 5:58 a.m.

Whimsical retail shop Catching Fireflies now open in Ann Arbor's Kerrytown

By Lizzy Alfs

April and Steve McCrumb brought a pop of color to the Kerrytown neighborhood last week with the opening of their Catching Fireflies retail shop.

The “whimsical gift gallery” opened at 419 Detroit St., across the street from Zingerman’s Deli.


Catching Fireflies opened last week in the former Emerald Dragonfly space at 419 Detroit St.

Joseph Tobianski |

From colorful printed scarves to kitchen tools and handmade photo frames, the store sells a range of items for customers of all ages. Treasure Mart owner Elaine Johns owns the 2,850-square-foot building, which now has bright awnings with the Catching Fireflies logo.

“We wanted the atmosphere to be welcoming, artful, happy and inspiring,” April said in a statement.

The McCrumbs started selling handmade paper goods at the Ann Arbor Art Fair 15 years ago. Today, they own Catching Fireflies stores in Berkeley and Rochester, Mich., they sell handmade photo frames and paper goods to more than 400 stores in the U.S., and they run an online store and blog.

The Ann Arbor Catching Fireflies store features work of more than 20 Michigan artists, the McCrumbs said.

The retail shop will host a grand opening celebration from 9 a.m. to 6 p.m. Saturday, March 16. The first 100 customers will receive free goodies; there will be live music and treats; a photo booth; and a 20 percent discount on the store’s inventory.

Lizzy Alfs is a business reporter for Reach her at 734-623-2584 or email her at Follow her on Twitter at



Sun, Mar 3, 2013 : 1:21 p.m.

If there was anything that Kerrytown was short of, it was whimsy.


Sun, Mar 3, 2013 : 11:30 a.m.

Another knick knack store.......


Sun, Mar 3, 2013 : 2:43 a.m.

I think I'm allergic to the word "whimsical."


Sun, Mar 3, 2013 : 7:19 p.m.



Sat, Mar 2, 2013 : 8:22 p.m.

Hope they carry some products from Michigan Toy Companies. Looks like a great store. They've done an excellent job on the interior to make it look inviting, but not overwhelming.

Ann English

Sun, Mar 3, 2013 : midnight

Sounds like you noticed the baby all-in-one garment hanging up high in one photo.

Northside Parent

Sat, Mar 2, 2013 : 7:25 p.m.

Berkley, Michigan. Berkeley, California.


Sun, Mar 3, 2013 : 12:23 a.m.

And there are vastly wider differences apart from the extra 'e.'

Urban Sombrero

Sat, Mar 2, 2013 : 7:13 p.m.

That looks like such a cute store! I rarely get to KerryTown, but I want to check this place out so I'll make a point to get there. Way cool.


Sat, Mar 2, 2013 : 3:06 p.m.

Adorable! Love the name of your store, we will be by to see what you are all about! Cute colors~ cant wait to visit.


Sat, Mar 2, 2013 : 1:37 p.m.

Charming - looks like a fun place to browse and shop. Best wishes in your new endeavor. And, to all remember to shop local and support our local businesses.


Sat, Mar 2, 2013 : 1:30 p.m.

Looks interesting, can't wait to stop in!