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Posted on Tue, Feb 12, 2013 : 12:21 p.m.

Would you #BuyThisNow on Twitter?

By Ben Freed

Social media and shopping have become even more intertwined now that Twitterand American Express have announced a new partnership. The two companies announced Tuesday that Amex cardholders will be able to make purchases by using a hashtag, according to a report in USA Today.


Users will be able to make purchases by tweeting hashtags from their cellphones or computers.

Once they sync their card with a Twitter account, users will be able to tweet specific words or phrases, typed after the “#” symbol, to snag special deals. American Express has a $25 card for $15 that can be “bought” by tweeting the hashtag “#BuyAmexGiftCard25.”

Once a deal is claimed, users have to then tweet a “confirmation” hashtag that is tweeted at them by a special @AmexSync Twitter account. American Express plans to offer other items through the service, including a Kindle Fire HD and an Xbox 360.

Ben Freed covers business for You can sign up here to receive Business Review updates every week. Reach out to Ben at 734-623-2528 or email him at Follow him on twitter @BFreedinA2


Kellie Woodhouse

Tue, Feb 12, 2013 : 6:53 p.m.

I think that makes spending money way to easy. I already have to be careful not to just click "purchase" on every deal that looks enticing on Groupon... to be tempted on Twitter as well would simply be too much;)