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Posted on Tue, Feb 12, 2013 : 12:21 p.m.

Would you #BuyThisNow on Twitter?

By Ben Freed

Social media and shopping have become even more intertwined now that Twitterand American Express have announced a new partnership. The two companies announced Tuesday that Amex cardholders will be able to make purchases by using a hashtag, according to a report in USA Today.

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Users will be able to make purchases by tweeting hashtags from their cellphones or computers.

Once they sync their card with a Twitter account, users will be able to tweet specific words or phrases, typed after the “#” symbol, to snag special deals. American Express has a $25 card for $15 that can be “bought” by tweeting the hashtag “#BuyAmexGiftCard25.”

Once a deal is claimed, users have to then tweet a “confirmation” hashtag that is tweeted at them by a special @AmexSync Twitter account. American Express plans to offer other items through the service, including a Kindle Fire HD and an Xbox 360.

Ben Freed covers business for AnnArbor.com. You can sign up here to receive Business Review updates every week. Reach out to Ben at 734-623-2528 or email him at benfreed@annarbor.com. Follow him on twitter @BFreedinA2

Comments

Kellie Woodhouse

Tue, Feb 12, 2013 : 6:53 p.m.

I think that makes spending money way to easy. I already have to be careful not to just click "purchase" on every deal that looks enticing on Groupon... to be tempted on Twitter as well would simply be too much;)