Commercial Roofing Contractor Bloom Roofing Hires Digital Marketing Agency

Posted: May 14, 2012 at 12:25 PM [May 14, 2012]

Bloom Roofing Systems, Inc., a commercial roofing contractor, that services Michigan, Indiana, and Ohio has recently hired Ingenex Digital Marketing to improve its digital marketing strategy.

Since 1979, Bloom Roofing Systems, Inc. has successfully installed over 80 million square feet of roofing  for over 2000 customers without any roof failures. Bloom Roofing installs flat and low slope roof systems for commercial, industrial, institutional and retail buildings, in addition to providing roof maintenance services and other products.

Committed to excellence and quality, Bloom Roofing has received numerous awards commending it for its quality work and achievements. To continue on this path of success, Bloom Roofing has decided to improve its online presence through the services provided by digital marketing agency, Ingenex Digital Marketing.

“We at Bloom Roofing really value quality work and long-lasting customer relationships,” explained Greg Boyle, Sales Consultant and Marketing Manager. “We wanted to increase the number of these relationships and share with these customers all the great services our company can provide to them. Working with Ingenex has given us the tools to increase our visibility and connect with customers in a new way that we couldn't have in the past.”

To better interact with current and potential customers throughout the midwest, Ingenex will help develop Bloom Roofing’s social media strategy. By focusing on different outlets like Facebook, LinkedIn, Twitter, and Youtube, Bloom Roofing will be able to reach out to already satisfied customers as well as to expand its client base further into Michigan cities like Ann Arbor, Grand Rapids, and Detroit. Through social networking, Bloom Roofing can communicate with more customers, educating them on what their needs may be and how Bloom Roofing can help. Social media is an opportunity to share success stories, roofing tips, and company updates with all those connected with the company.

Soon to come, Ingenex will be redesigning the commercial roofing contractor's website, focusing on revamping both the content and design. Bloom Roofing looks to highlight the long-lasting quality of their work as well as to educate customers about their roofs and roof safety. Ingenex develops customized, user-friendly, search engine optimized websites to increase usability and web traffic. To further drive traffic to the web site, not only does Ingenex incorporate search engine optimization into the site’s design, but Ingenex will also manage Bloom Roofing’s Pay Per Click advertising. The new website will be a resource for customers, providing key information about available roofing services and detailing the company’s success and values.

About Bloom Roofing:
Bloom Roofing has been installing flat and low slope roof systems since 1979. They provide products and services for commercial, industrial, institutional, and retail buildings in Michigan, Indiana, and Ohio. Focusing on quality, integrity, service, value, and protection, Bloom Roofing has had much success and received many awards, including the Firestone Presidents Club award which recognizes Bloom Roofing as one of the top 30 contractors in the world.

About Ingenex Digital Marketing:
Ingenex Digital Marketing Agency, founded in Ann Arbor, MI and serving Detroit, Chicago, New York, and a variety of regional and national markets by providing a full suite of digital marketing services including Interactive Branding, web site design, search engine optimization (SEO), pay-per-click management (PPC), optimized public relations, social media marketing, email marketing, web-driven event marketing, podcasting and blogging. To learn how Ingenex can help you connect with your customers, contact us at 1-855-INGENEX or visit our site at http://ingenexdigital.com.