Google AdWords Workshop

Posted: Dec 22, 2012 at 2:33 AM [Dec 22, 2012]

Date: 1/26/2013

Time: 9:00 AM-5:00 PM

Speaker: Meaghan McCann

Location:
Plymouth Chamber of Commerce
850 W. Ann Arbor Trail
Plymouth, MI 48170

Learn the tools and techniques used to grow your business, improve your bottom line and beat the pants off your competitors! Google AdWords is the most effective tool to get your business found on the Internet. Google says it takes 5 minutes to create a campaign. While this it true, it takes days, or even weeks to navigate your way through the system to gain a full understanding of the program and its intricacies. Setting up a campaign in 5 minutes will end up costing you a lot more than time in the long run!

Who this event is for:

Business owners, entrepreneurs and professionals responsible for managing Google AdWords campaigns who are concerned with the high click costs of their current campaigns, frustrated by low click through rates or too overwhelmed to even begin a campaign. P2C2 members and non-members are welcome!

What can you expect to learn?

How to plan and set expectations for your AdWords campaigns

How to structure your campaign for easy management and better results

How to research and discover effective keywords

How to write ads that get clicks

How to spy on your competition

How to write engaging copy for your landing pages

How to utilize auto responders to build relationships with prospects

How to use reports to uncover areas for optimization

How to measure success

You will accomplish: Completing a campaign that is primed for launch.

Cost: $197 per person for P2C2 members.