Posted: Jul 12, 2012 at 7:45 AM [Jul 12, 2012]
Dear Mr. and Mrs. Non-profit and all the ships at sea (I have a son in the U.S. Navy):
To the best of my ability, here are the local media types your organization should contact for publicity.
In time, it would be appropriate and a courtesy to contact each one and suggest a time when the two of you could meet to explain more about your organization and to understand their policies.
Also, don't spread this list around carte blanche in your group; nothing annoys a media person more than two dozen people notifying them about the same event. Best bet, assign someone to be the media contact person from your organization.
A follow-up with them just to check that your information reached its destination is a good idea.
2012 Local Ann Arbor Media Outlets
Note: These people are very approachable. I found introducing yourself on their turf pays big dividends down-the-road in getting your information published.
Mary Morgan, co-owner with husband David, Ann Arbor Chronicle, an on-line publication only, firstname.lastname@example.org; 734.645.5368.
Paula Gardner, Editor, annarbor.com, email@example.com; 734.623.2586; also, Cindy Heflin, Copy Editor, firstname.lastname@example.org, 734.623.2572.
Michelle Rogers, Editor, Heritage Newspapers (Ann Arbor Journal) email@example.com, 734.734.429.7380
John Hilton, Editor, co-owner, Ann Arbor Observer, firstname.lastname@example.org; John Hinchey, Calendar Editor (He works two months in advance); email@example.com; both can be reached at 734.764.6825
Jim and Jan Taylor, husband-wife team that produces a diversity of monthly publications Email: firstname.lastname@example.org - or - email@example.com, 734.769.0939.
Collette Jacobs, Publisher/Editor in Chief, Current and Family magazines monthly, firstname.lastname@example.org 734.668.4044
Josh Hakala, editor for M-Live, email@example.com
Julanne Fountain, President, Fountain Communications, Inc., target publications including the Michigan Builder, firstname.lastname@example.org; 810-231-8380
Jeffrey L. Collison, Publisher, The Best of Aging, email@example.com, Toll Free: 1- 800-330-3433 Fax 734.274.6030
David Crumm, former 30-year veteran of the Detroit Free Press where he reported on the impact of religion in American life, he founded Read the Spirit an on-line publication in 2007. David.Crumm@gmail.com 734.751.7840 or feature writer Terrance.Gallagher@gmail.com
Michigan Today Magazine (quarterly publication) Mtoday@umich.edu (quarterly publication)
Michigan Alumni Magazine - Check their publishing schedule - firstname.lastname@example.org; 800.847.4764
The University Record (faculty-staff weekly), Kevin Brown, Associate Editor, email@example.com; 734.764.4266
U-M LSA Magazine, Lara Zielin, Editor; Rebekah Murray, Assistant Editor. An outstanding publication; one of the U's best. firstname.lastname@example.org; Phone: 734.615.6509
Lucy Ann Lance / Dean Erskine, co-hosts, 1290 AM radio, email@example.com, 734.717.2182 / firstname.lastname@example.org, 734.476.8020;
Thyrone, WAAM 1600 AM Radio, radio host, email@example.com, 734.971.1600
Community Television Network (CTN), Alysha Schlundt-Bodien, Facility and Training Coordinator; firstname.lastname@example.org; they have a diversity of means to publicize your events via cable TV; some training may be required 734.794.6150, ext. 41506
The Michigan Daily, Student Publications, U-M, News Desk; 734.764.1817
Finally, identify the "hook"- what makes your organization or event unique. The old saying, "It's news IF man bites dog not vice-versa!"
Questions? I'm sure I missed some. Call Dale Leslie, 734.660.1023 email@example.com
See the special announcement below:
From: Michelle Rogers, Heritage Publications (firstname.lastname@example.org<mailto:mrogers@herit age.com>)
Have you ever considered embedding your organization’s information for the media in a CAPZLE with headline, text, photo and/or video and audio?
And accompanying the embedded code that it generates to various media outlets rather than the traditional method of sending a photo and a press release?
"They would be visually more appealing and inviting and we would post them at:
Heritage.com<http://Heritage.com>, where we get an average of 430,000 page views a month and 5 million a year."
Check out the
website http://www.capzles.com/ , experiment and consider it.
I’d love to start receiving press releases in this exciting new format.
Call me with questions or comments - 734.429.7380.