In-Depth Workshop Series to Help Businesses Build a Smart Social Media Marketing Strategy

Posted: Sep 24, 2012 at 10:02 AM [Sep 24, 2012]

Top 3 Reasons to Attend: Small class size, hands-on practice, & Zingerman's Bakehouse pastries for fuel!

Cost: $195 per session; $495 for all three sessions

Early Bird Special!! Register for all three sessions by September 4 and get 10% off (Code: EB2012)

It's important to understand how social media fits into your growing company’s overall strategy and goals so you don’t waste time or money on activities that aren’t bringing you a return on your investment.

At our workshops, you'll learn how to:

Drive traffic to your website with social media
Engage with prospects & customers
Create compelling content to attract like-minded customers
Set measurable and reasonable goals for social media usage
Establish healthy habits for making progress toward these goals

Session 1 & 2: We'll spend about an hour on each of the most popular social media channels - LinkedIn, Facebook, Twitter, YouTube, Google+, and Pinterest - and help you select the networks that make the most sense for you to spend time on.

Session 3: You'll learn the ins and outs of creating a great content strategy, how to use your social media networks to circulate your content, and how to set up your website to convert your visitors to leads & customers.

Workshop Dates:

Tuesday, September 25: 9am - 12pm (LinkedIn, Facebook, Twitter)
Tuesday, October 2: 9am - 12pm (YouTube, Google+, Pinterest)
Tuesday, October 9: 9am- 12pm (Content, Blogging, and Circulation)

You'll get the most value from attending all three sessions, but the sessions can also stand alone if you want to choose just one or two.

You will walk away from these workshops knowing how to:

Speak the lingo of the most popular social media channels
Choose and use those tools to help you grow your business
Set measurable and reasonable goals for social media usage & results
Learn in a fun and collegial small group atmosphere where you won't feel stupid asking questions!

This is a hands-on workshop, so please bring a laptop with WiFi capability