Ingenex to Host #DigitalChat on Building Brand Influence with Klout

Posted: Sep 19, 2012 at 10:52 AM [Sep 19, 2012]

Ingenex Digital Marketing will host a Twitter chat from 3-4 p.m. EDT on Friday, Sept. 28. This #DigitalChat will focus on how to best utilize Klout for building and measuring brand influence in social media.

Twitter users can participate in a guided conversation by using the #DigitalChat hashtag in their tweets. The structured question and answer portion will come from Ingenex’s Twitter account, @ingenex; Ingenex’s CEO Derek Mehraban (@mehraban) and Content Producer Erin K. O’Neill (@ekoneill) will help to moderate the discussion. Participants can contribute to the conversation by tweeting their own questions, examples, or advice regarding Klout, social media and marketing, and can also follow others’ insights by searching the #DigitalChat hashtag.

Klout was launched in 2008, but has only recently become a buzzworthy metric for measuring influence on social media. This month’s #DigitalChat will discuss how to harness and control the Klout metric, and how brands can utilize Klout to improve their own stature in social media. Participate in Ingenex’s #DigitalChat on Sept. 28 to learn more.

View highlights from the last #DigitalChat, “Viral Video Strategies in a Digital Campaign,” here.