Ingenex to Host #DigitalChat on Viral Video Strategies

Posted: Aug 14, 2012 at 1:11 PM [Aug 14, 2012]

Ingenex Digital Marketing will host a Twitter chat from 3-4 p.m. EDT on Friday, Aug. 24. This #DigitalChat will focus on how to best utilize viral video in a digital campaign.

Twitter users can participate in a guided conversation by using the #DigitalChat hashtag in their tweets. The structured question and answer portion will come from Ingenex’s Twitter account, @ingenex; Ingenex’s Social Media Director Lindsay Blackwell (@linguangst) and Content Producer Erin K. O’Neill (@ekoneill) will help to moderate the discussion. Participants can contribute to the conversation by tweeting their own questions, examples, or advice regarding viral video production and marketing, and can also follow others’ insights by searching the #DigitalChat hashtag.

Though there’s no one formula for making a video go viral, there are strategies you can employ both in the production of your content and in its marketing to help ensure widespread sharing. This month’s #DigitalChat will discuss concepting, content, and marketing strategies for your video-based digital campaign, including optimization and outreach tactics to maximize visibility and encourage sharing. Participate in Ingenex’s #DigitalChat on Aug. 24 to learn more.