Posted: Jun 24, 2012 at 10:25 PM [Jun 24, 2012]
Pay Per Click Club July ThinkTank
Search Ad Marketing
Time: 6:00 PM-9:00 PM
Speaker: Bud Gibson
Eastern Michigan University - Livonia
38777 Six Mile Road Suite 410/411
Livonia MI 48152
Websites: We all think that once we get one up we can sit back and wait for a flood of business to come rushing through our pages. That never happens. Websites: We all think when people find ours, they'll love our stuff as much as we do and hang on to every word written there. That never happens. Websites: We all think that our visitors come from the same source and follow a logical path. That doesn't happen, either.
What does happen, exactly?
Google Analytics can tell you. Any website can and should have Google Analytics installed. Every website owner should have at least basic knowledge of how to use this tool and what all the data means.
P2C2 is pleased to host guest speaker, Bud Gibson. Bud Gibson is a professor of Computer Information Systems at Eastern Michigan University's College of Business where he developed the applied program in search marketing and web analytics. He is currently developing applications that use the social cloud to enhance university instruction.
At the July P2C2 meeting you will learn:
• How to use Google Analytics to understand your users
• How to run reports that are practical
• How to understand the data mined
• How to make changes to improve a user's experience
Who Should Attend: Entrepreneurs, business owners and professionals who are serious about putting pay per click advertising to work for them. And baby lovers!
Event Phone: 734-620-8242
Event E-mail: email@example.com
Event URL: http://conta.cc/July2012P2C2