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Posted on Tue, Mar 19, 2013 : 11:41 a.m.

Ann Arbor native Andrew WK is the spokesman for new line of 'intimate wipes'

By Jenn McKee

Thumbnail image for AndrewWK_mug.jpg
The next stop in the increasingly weird and unpredictable career of Ann Arbor native rocker Andrew WK - whose 2001 hit "Party Hard" thrust him into the national spotlight - is spokesman for Playtex Fresh + Sexy Wipes.

Yes, after hosting a panel at a My Little Pony conference, and claiming a (short-lived and dubious) appointment as "Cultural Ambassador to the Middle East," which ended in a canceled trip to Bahrain, Andrew Wilkes-Krier has become corporate spokesman for a line of "intimate wipes."

A press release/announcement appears on WK's website.

On their choice of W.K. as spokesperson for Fresh + Sexy Wipes, Playtex said in an official statement that, “This exciting new product required the help of someone who could embody the brand's playful yet bold campaign; someone who could party hard, but still be clean when it counted. Andrew W.K. is that someone and we are thrilled to have him on board with us for Fresh + Sexy Wipes.”

In addition, the duo has collaborated on a special Andrew W.K. Sensory Kit on behalf of Playtex for Fresh + Sexy Wipes. This exclusive kit will only be sent to 100 hand-picked recipients among the media, Andrew’s own family of partiers, and additional friends of the brand. It will offer a sensual experience, dramatically hitting all five of the recipients’ senses from the packaging to content inside.

Andrew W.K. and Playtex appeared together during the official Fresh + Sexy Party at SXSW Interactive. The party took place on Saturday, March 9th at VICELAND (401 East Cesar Chavez Street, Austin, Texas), and had Andrew hosting The Fresh + Sexy Black Booth Confessional Party, an event that included free samples of the product, free drinks, and awesome live music, including a special performance from Andrew W.K. himself. As master of ceremonies and the Playtex brand ambassador, W.K. also invited people to come clean in a one-of-a-kind confessional booth, a setting to tell stories about those exciting and spontaneous moments where they could have used Fresh + Sexy Wipes.

Will this member of the media be one of the select few to receive an Andrew WK Sensory Kit? Kind of hoping the answer is "no." But we'll see.

Jenn McKee is the entertainment digital journalist for Reach her at or 734-623-2546, and follow her on Twitter @jennmckee.


Barbara Clarke

Wed, Mar 20, 2013 : 6:57 p.m.

Why on earth would Ann give space to this topic?


Tue, Mar 19, 2013 : 9:06 p.m.

The "voice of intimate wipes"?


Tue, Mar 19, 2013 : 6:58 p.m.

My kids loved his tv show (the one where kids built moving vehicles from assorted parts and participated in challenges using those vehicles). He'll always have a soft spot in my heart for that show. He was fun and sweet. I think he's a quirky guy - I'm all for his crazy and eclectic adventures!


Tue, Mar 19, 2013 : 5:15 p.m.

Andrea Zastrow

Tue, Mar 19, 2013 : 5:03 p.m. keeps using the word "entertainment." I do not think this word means what you think it means.


Tue, Mar 19, 2013 : 4:46 p.m.

Thank you Jenn! You made me shoot coffee out my nose. Funniest thing I've read in days.

Craig Lounsbury

Tue, Mar 19, 2013 : 4:35 p.m.

another thought....when is "news" news and when is it a commercial?


Tue, Mar 19, 2013 : 9:01 p.m.

Hah! I did a gig at Frankie's years ago! And I'm not even a classically trained pianist, songwriter, multi-instrumentalist, and entrepreneur who has used my talents to foster an ongoing, successful, diverse career. I'm a hack!

Craig Lounsbury

Tue, Mar 19, 2013 : 7:02 p.m.

fair answer. I would argue he was a borderline one hit wonder. In any case i don't think he has been relevant musically in this country since 2001 has he? Its not like he's Bob Seger. On April 13 while Bob Seger is playing his second of 2 shows at the Palace Andrew will be in Toledo at Frankie's Inner-City, a place that has open mic nights.

Jenn McKee

Tue, Mar 19, 2013 : 6:16 p.m.

Well, I'm certainly not receiving any form of payment from the people at Playtex, but even so, the line does get blurry in such instances, I'll admit. From my point of view, I'm following up on a local who earn fame in the entertainment realm, and keeping readers up-to-date regarding his (admittedly unconventional) career path.


Tue, Mar 19, 2013 : 4:23 p.m.

When you have no musical talent, just find a way to stay in the news I guess....he really was ghastly.


Tue, Mar 19, 2013 : 9 p.m.

So what? None of his recent ventures have anything to do with music and his career appears to be speaking at Brony conventions and hawking lube.


Tue, Mar 19, 2013 : 5:29 p.m.

He's a classically trained pianist, songwriter, multi-instrumentalist, and entrepreneur who has used his talents to foster an ongoing, successful, diverse career. Naturally the hoverounding notochords on this message board hate him for this.

Craig Lounsbury

Tue, Mar 19, 2013 : 4:33 p.m.

I guess if you can scratch out a living just being "Andrew WK" who am I to argue? ;) feel free to send me 20 bucks if your motivated.

Craig Lounsbury

Tue, Mar 19, 2013 : 4:16 p.m.

Is the Internet going to fill up any time soon?


Tue, Mar 19, 2013 : 4:39 p.m.

One can only hope.