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Posted on Tue, Nov 27, 2012 : 8:52 a.m.

Creators of Auto-Tune the News, The Gregory Bros., to appear at the EMU Student Center Wednesday

By Ann Dwyer

Have you ever wondered about the people behind viral videos, those internet videos that get shared on Facebook, emailed and eventually skewered on shows like Tosh.0?Whatever became of David After Dentist after 100 million views? Did that couple who danced down the aisle stay married? And can we officially blame them for The Office for copying it?

Some have been able to secure television appearances. Some, such as Antoine Dodson, managed to secure a little fame through another YouTube sensation, Auto-Tune the News.

Auto-Tune the News is the work of The Gregory Brothers, made up of Michael Gregory, Andrew Rose Gregory, Evan Gregory and Sarah Fullen Gregory (Evan’s wife).

They will be appearing at Eastern Michigan University’s Student Center on Wednesday to discuss how they have used social media and marketing to reach millions of viewers and find success with a medium that is constantly moving to the next big thing.

Probably best known for the Dodson-starring “The Bed Intruder Song,” The Gregory Brothers broke out and quickly rose through the ranks of the Billboard Top 100 and went on to earn a gold record. Some might say they should earn an award for the only group to make good use of Auto-Tune.

Their use of catchy music, humor and technology combined with timely events such as the presidential debates or interesting interview subjects on the news keeps them a Facebook staple.

So if you would like to learn how to use social media to get your message across or just wonder how anyone can squeeze success out of a viral video, be sure to catch them at EMU.

Check out their YouTube channel at youtube.com/schmoyoho.

Admission is free; doors open at 6:45 p.m. The event will be followed by a brief question and answer period.

Comments

Jessica Webster

Tue, Nov 27, 2012 : 4:01 p.m.

I love these guys!