An anthropological study, thanks to Gourmet Magazine
Mary Bilyeu, Contributor
Not only were they in nearly pristine condition, but they were only 50¢ apiece — the actual price of the copy from September, 1969. (The other two issues are from 1975 and 1979.) And they document a different era, a different time, seemingly an entirely different culture.
On the very first page of one issue, in the "Sugar and Spice" section featuring letters to the editor and reader-submitted recipes, an offering of Applesauce Cake was sent in by "Mrs. Bernard Maggin" of Rockville, Md., rather than Sandy or Anne or whatever-her-own-first-name-was Maggin.
The ads are also most entertaining. American Express called itself "The New Money" several decades ago. Godiva chocolates cost only $9.50 per pound, as opposed to their current price of $40. Hamilton Beach was singing the virtues of "the fool-proof food processor that even speaks metric," in case anyone was "worried about the new metric measurements" back in the days when we were all told that switching to that system was imminent. A 1976 Chrysler New Yorker Brougham is not only as big as my Suburban, but it proudly boasts that "Most every luxury is standard. Like power front disc brakes, power steering, and power windows" and even an "electronic digital clock." But I think my favorite is for the Kodak Ektasound gadgets. "Ektasound cameras don't need movie lights. All you do is drop a sound film cartridge into the camera. Plug in a mike. And put the sight and the sound of your holidays ... right on the film. Then you can relive it all in bright sound movies with your Kodak Ektasound movie projector!"
Mary Bilyeu, Contributor
My, how the times have changed!
Mary Bilyeu has won or placed in more than 60 cooking contests and writes about her adventures as she tries to win prizes, feeds hungry teenagers and other loved ones and generally just has fun in the kitchen. The phrase "You Should Only Be Happy" (written in Hebrew on the stone pictured next to the blog's title) comes from Deuteronomy 16:15 and is a wish for all her readers as they cook along with her ... may you always be happy here. You can contact Mary at yentamary@gmail.com or follow her on Twitter (twitter.com/foodfloozie). And look for her new food blog: foodfloozie.blogspot.com.
Comments
impsterboy
Sun, Apr 25, 2010 : 1:07 p.m.
This was such an enjoyable read. I don't know what I liked more - Mrs. Bernard Maggin's mention or the New Yorker and its "digital clock." Thanks, Mary.
bill s
Sat, Apr 24, 2010 : 9:41 p.m.
I also enjoy reading old magazines; I love how they allow us to return to day-to-day living at the time of publication. The cars, the appliances, and especally the technology of the era is facinating. There is nothing like seeing an ad for 1960 Corvette with all the trimmings for $2200! Thanks Mary, once again, you've added a little joy to my day! p.s. I can just see you leaping in the air with delight when you found that old Jewish cookbook, IN FRENCH!!! :)
Mary Bilyeu
Fri, Apr 23, 2010 : 7:18 p.m.
The photography really is strikingly different, with all the newfangled digital gadgets and ways to manipulate photos! The old ones have such charm about them... :)
A2K
Fri, Apr 23, 2010 : 6:55 a.m.
I love the old photography in these vintage cooking magazines - somehow delectable and scary at the same time (could be the meat images pushed a bit too far into the red spectrum...eep!)
Mary Bilyeu
Fri, Apr 23, 2010 : 4:42 a.m.
The PTO is one of my favorites -- great stuff at astounding prices; I always see people in line with things I wish I'd found first! And Peggy, you're not dating yourself -- you're just remembering a more sophisticated time, and food that didn't involve asking "Do you want fries with that" or "Do you need forks and napkins to go with that?" And your reverie sounds fabulous... :)
roadsidedinerlover
Fri, Apr 23, 2010 : 2:26 a.m.
Wow, what a great find. I really love shopping at the PTO Thrift shop too. I scored some pristine Stones and Beatles LPs there and that really made my day. A younger man who saw my treasure groaned in disbelief and envy!
Peggy Lampman
Thu, Apr 22, 2010 : 9:03 p.m.
Thanks Mary--what a score! Oh how I yearn for the days of scratch made terrines, especially those w/a nice baked fresh bread crust--a bit of Maille French mustard...some cornichons...one of Ian's baguettes from Complete Cuisine (oops--I'm dating myself). Peggy