Ask Ari: How mindful are you of branding your business?
Though many Ann Arborites immediately think of the deli when they hear the name Zingerman's, the Zingerman's Community of Businesses is actually made up of 11 different entities. Yes, they make sandwiches at the deli, but they also publish books at Zingerman's Press, make cheese at the Creamery, bake bread at the Bakehouse, roast coffee at the Coffee Company, train people at ZingTrain, and much more.
In this edition of Ask Ari, Zingerman's co-founder Ari Weinzweig answers the question: "With so many businesses under the Zingerman's umbrella, how mindful of consistent branding are you in your daily operations?"
Do you have a question for Ari? Submit it to JessicaWebster@AnnArbor.com and we'll pose it to Ari in a future edition of Ask Ari.
Jessica Webster oversees Food & Drink coverage on the Community Team for AnnArbor.com. Contact her at JessicaWebster@AnnArbor.com.
Comments
Dan
Thu, Feb 18, 2010 : 11:02 a.m.
Third for written transcript.
schultz2005
Thu, Feb 18, 2010 : 10:15 a.m.
I agreed with operabethie... Especially since there are many deaf people read online newspaper. Is annarbor.com discriminate against the deaf community or are they just lazy?
operabethie
Thu, Feb 18, 2010 : 9:08 a.m.
It would be very helpful if you would do a print version of the interview, as everyone is not willing or able to fire up a video in a place of business, etc. Thank you in advance.