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Posted on Mon, Feb 22, 2010 : 6:29 p.m.

Dear Bobby Flay, please stop

By John Moors

bio-bobby-flay_al-crazy-grin.jpg

Image from Foodnetwork.com

This might not be very timely or relevant to anything, but I recently had some free time so I decided to park myself in front of the TV for a few hours. The only channel I can really stand anymore is the Travel Channel, but they were airing some nature show so I settled for The Food Network. I have to admit, I was a huge Food Network fan when I was first learning to cook. I even went to a food expo just to meet a few of the hosts. I can’t stand that network anymore. It’s awful.

The Food Network went from attempting to influence people into learning about cooking and food in general, to creating as many versions of Rachael Ray as possible. There really isn’t one show I enjoy on there anymore, with the exception of Good Eats.

Barefoot Contessa has to be some of the most mind numbing television I have ever seen. Who is that 90-year-old guy that comes to over to take pictures of her food? Does that creep anyone out besides me? Why did The Food Network decide to set up a show to make it seem as though Ina Garten cooks every day and then invites some old guy over for a photography session?

On Semi-Homemade, Sandra Lee only seems to do things that should be common sense. Take the canned pie filling, put it in the store bought pie crust and bake? Really? You need a show to tell you that?

The Food Network just seems to be a giant promotion for themselves now. They build up a chef or personality and then completely saturate the name. Great business, sure. What annoys me is when a chef or personality catches on with the people at home. Usually, to start off, their show begins on Sundays at 2:30 p.m., and when popularity is obtained, that personality gets the show moved to a weekday schedule. From there a cookbook of their favorite recipes is released, personalized cookware is sold to the masses at Kohl's, commercials are aired repeatedly, and finally the show goes on the road.

All the popular chefs on the Food Network has had a series where they take their show on the road. Rachael Ray went and found $40 a day meals (and tipped very poorly, I must say), Alton Brown feasted on asphalt, Giada traveled and wore even more shirts to reveal her cleavage, the Neelys went wherever they went and made even more sexual references while describing their food, Guy had Diners, Drive Inns, and Dives, and of course Bobby Flay has “Throwdown” with Bobby Flay.

I hate “Throwdown” with Bobby Flay.

Hate may be a strong word, but I feel as though it describes my feelings toward the show and Bobby Flay perfectly. My bias against Mr. Flay is long term resentment-filled grudge of seeing him on an episode of Iron Chef Japan where, at the end of the battle, he jumped up on his cutting board with his shoes on in celebration and was dressed down by Masaharu Morimoto for not properly respecting the sacred nature of his tools and profession as chef.

Morimoto, you and me : looking eye to eye.

So during Iron Chef America, I endlessly roll my eyes at Bobby Flay and overlay Alton Brown’s commentary with my own shouts at the television:

“Ooh let me create a tamale with that and … put a mango salsa on that.”


“Let me guess. Put a chipotle ragu or some crème fraiche on top of that.”

“Let me guess, you’re going to put some avocado cilantro aioli on that. Again. ”

Haven’t seen “Throwdown”? For those of you who may not know, Food Network’s “Throwdown” pits Bobby boy against an everyday person who just happens to be very good at making one particular item or dish. The “opponent” originally believes he or she is going to be the subject of a Food Network special, only to have the Iron Chef of Greatness interrupt the taping and challenge them to a cook off.

Bobby will have a week to plan out his version of the opponent’s specialty. More often times then not he just makes a completely unauthentic version of his competitor’s item, adding the typical Flay Holy Trinity of blue corn meal, chilies of some sort, and of course cooking it on a grill. Is mango chutney and sun dried tomato sauce really the future of American cuisine? Really, Bobby? You’re going to add green chilies to this recipe? No way.

The only highlight of the show is the fact that, a majority of the time, Bobby gets completely outclassed by his challenger. Can you imagine whoever pitched this idea to the network? Knowing Bobby Flay, it was probably him. The entire premise of the show is set around reminding everyone how great Bobby Flay is.

Bobby Flay: “Ok guys, I have a great idea for my next show. I’m going to do some research, find local chefs who take pride in a recipe that has been either in their family for decades or that has made them famous, then I’m going to travel there, make a completely unauthentic version of that recipe, and possibly have people tell them that my version is superior. Oh, and during the majority of the shows we’re going to mess the recipe up while creating it in the test kitchen and tell the audience that I created the recipe last night with my wife. Did I mention that I’m an egomaniac?”

Need further proof that Bobby Flay is an egomaniac? Read this article about Ben Sargent from the Clam Chowder episode. Apparently things are exactly how they look on TV. Here’s my favorite excerpt:

“He’s got all his soux chefs,” says Sargent. “Two women working under him in their black chef’s coats with the little Food Network logo on them. They looked so intimidating. His stocks were prepared in containers. He comes with 100 brand new glistening Japanese prep knives. He had his automatic chowder mixer. I’m sitting there, mixing raw potatoes, dealing with our lack of high flame.”

Don’t get me wrong, I respect the hell out of Bobby Flay’s talent and what he’s accomplished. I just think he should find more creative ways to broadcast this talent - ways that don’t involve him proving how great a chef he is. The Food Network used to be about teaching people the joy of cooking and all things food, not a non-stop worship of celebrity chefs.

John Moors is single handedly raising national obesity levels and documenting it on his blog at EpicPortions.com. Defend Bobby Flay's honor or just say hello by e-mail at john@epicportions.com or follow him on Twitter @EpicPortions.

Comments

Ben

Tue, Feb 23, 2010 : 11:43 p.m.

In general, I think your article is a whole lot of hyperbole and over-simplification in an effort to justify the reasons you don't like the Food Network or Bobby Flay. Regarding the Food Network: Watch what's relevant to you man. I agree, Sandra Lee is too much for me so I don't watch her. I'm not into the semi-homemade stuff either, but I'm sure there's a lot of busy mom's out there who are helped out by her. Ina Garten rubs me as kind of snoody, but she has some unbelievably good recipes. And are you really complaining about Giada's cleavage? Regarding Flay: Southwestern cooking is the cuisine that Bobby Flay cooks, so why would you expect him to cook anything else? On Iron Chef, when have you seen someone like Morimoto not have an Asian slant on all his dishes? I don't get your over-the-top banter about the fact that he cooks this way. Were you all huffy when Rick Bayless (Mexican cuisine) won Top Chef Masters with a mole dish, or shocked when Hubert Keller presented mainly French cuisine? Regarding Throwdown: You call him an egomaniac, but Flay showcases these relative 'Average Joe's' in the same exact way Guy Fieri does on Triple D. And you get all uppity about how he makes an 'unauthentic' version of their dish, but why the hell would you make the same exact dish as theirs without adding a twist to it? When do you ever see a competition-based cooking show and have people make your straight up textbook versions of a dish? The funniest thing about this is that 90% of the time Flay loses, and in the few instances he has won he seems almost embarrassed and immediately praises his opponent. As far as the story from the Chowder Throwdown, it sounds like sour grapes to me. Women in Food Network shirts would really intimidate me too (end sarcasm). At the end of the day, he got a half show show on the most popular food channel in the world and he's still bitter about it.

Lokalisierung

Tue, Feb 23, 2010 : 12:43 p.m.

Couldn't agree more. Iron Chef America is always the same. 1. Ingredient is shown 2. Bobby Flay makes something in a corn husk 3. Addd more corn 4. Mole` 5. Done All these shows are eiser to watch then the competition/game shows where all the experts are just really mean to people. Watch Chopped for a second and hear the chef yell at a contestant for having a raw red onion...what a crime. Look out for the fine living network (FLN) which is being changed into "The Cooking Channel" at some point. http://paidcontent.org/article/419-scripps-shutting-down-fine-living-network-rebranded-coking-channel-to-l/