with poll: Just because it's labeled 'organic' doesn't mean it won't make you fat
As Americans struggle to become better informed about the food they eat, a new University of Michigan studyÂ published in the journal Judgment and Decision Making shows that some eaters may be confusing "organic" with "good for you."
The study, by U-M Ross School of Business marketing professor Nobert Schwarz and his colleague Jonathon Schuldt, found that Americans believe that organic food is lower in calories than conventional food and are more likely to consume more of it than they would if it were not labeled as organic.
Participants in the study were also less likely to recommend exercise to people eating organic foods, seemingly making the assumption that making "healthy" food choices obviates the need to need to engage in healthy exercise activities.
"As millions of Americans attempt to lose weight, eating organic foods - even desserts - may be viewed as a substitute for actual weight-loss-promoting behaviors," Schuldt said in a statement announcing the results of the study from the U-M. "Our findings suggest that organic claims may not only foster lower calorie estimates and higher consumption intentions, but they may also convey that one has already made progress toward one's weight-loss goal, thus undermining subsequent action."