with poll: Just because it's labeled 'organic' doesn't mean it won't make you fat

As Americans struggle to become better informed about the food they eat, a new University of Michigan study published in the journal Judgment and Decision Making shows that some eaters may be confusing "organic" with "good for you."

The study, by U-M Ross School of Business marketing professor Nobert Schwarz and his colleague Jonathon Schuldt, found that Americans believe that organic food is lower in calories than conventional food and are more likely to consume more of it than they would if it were not labeled as organic.

Participants in the study were also less likely to recommend exercise to people eating organic foods, seemingly making the assumption that making "healthy" food choices obviates the need to need to engage in healthy exercise activities.