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Posted on Sun, Aug 28, 2011 : 5:30 a.m.

Local artists report mixed results for summer art fair season

By Jennifer Eberbach

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Crowds roam the streets at this year's Ann Arbor Art Fair. Local artists report that weather impacted their sales this fair season.

Angela J. Cesere | AnnArbor.com

Summertime in Ann Arbor and Ypsilanti marks the occasion of a number of arts and crafts fairs. There is, of course, the massive four-day, citywide Ann Arbor Art Fair, which features more than 100 artists from the local area plus hundreds more out-of-town artists. Smaller fairs like Ypsilanti’s Shadow Art Fair and the relatively new DIYpsi indie fair support dozens more local area artists and artisans.

The Ann Arbor Art Fair was hit by a massive heat wave this year, with temperatures spiking to 100 degrees. According to local artists interviewed, the heat definitely impacted sales, though the amount of the effect varied.

Bad, rainy weather in the summer of 2010 decreased Ann Arbor jewelry artist Idelle Hammond-Sass’ sales by 40 percent that year, but “this year was better, even with the heat. Sales were slightly up by 10 percent,” she says. Despite doing slightly better than last year, “The heat was very hard on the artists. I was exhausted for a week after the show and couldn’t really get any work done.”

Jennifer Thomson, an Ann Arbor-based member of the Michigan Silversmiths Guild, says sales “were down” and “most people I talked with were also having slow sales and were discouraged,” she said. The heat was hard on artists and patrons alike. “Overall, the fair was slower and more grueling than the past 5 years. Traffic was way down and the people who were out were too hot to think.”

On the other hand, Mary Valerie Richter, the president of the Ann Arbor Fiberarts Guild, says it could have been worse. “In 2010, we had several booth closures due to tornado warnings and torrential rain,” she remembers. This year, the hot weather impacted the guild’s sales, “but in a positive way,” she says. “When we’ve had good weather, which is not too often, buyers tend to window shop. However, when the weather is not ideal, the serious shoppers come out.”

The Shadow Art Fair, a day-long art and music event held at the Corner Brewery in Ypsilanti each summer, features 40 artists and vendors from the local area and beyond.

Painter and 2-D artist Helen Gotlib thinks “most people were happy with their sales,” at this summer’s Shadow Art Fair. “It was not quite as packed with people as some years, but traffic was good the whole day. Honestly, I think people look more when they don’t feel so claustrophobic,” she says. “I would recommend applying to be vendor to other artists and artisans because I had a positive experience. I always love seeing different artists at Shadow and being part of this awesome community event.”

Matt Posky and Vinnie Massimino, who collaborate on art and comedy together under the name VOSKY, participated in the Shadow Art Fair for the first time this summer. “We did fairly well,” Posky says. “We weren’t really looking to turn a profit, we just wanted to get our work out there, get weird, and have some fun,” he explains.

“I cannot speak for other vendors,” but “looking around it seemed like the sales were moderate. Most people would rather look than buy,” he says.

DIYpsi is a new biannual sale that debuted last winter. The event co-organizers told annarbor.com they hope to create a “shopping spree” that will help support artists and independent artisans financially, and strengthen the creative economy. Co-organizer Marcy Davy, who sold her screen prints at DIYpsi under the title All Things Grow, thinks “vendors did pretty good. We saw people leaving with all kinds of things in their hands.” She reports her own sales were “excellent.”

At events like DIYpsi, getting exposure is just as important as selling a lot of works, according to Davy. Although “there were plenty of people that came in just to check it out without buying anything, from our standpoint as organizers, that’s super important. Some people come to art fairs just to look, but many buy later,” she says. For example, many of the artists and artisans at DIYpsi have Etsy web pages or sell their work through other websites. “I always hand out a million business cards, which totally comes back to me in awesome ways,” she explains.

Comments

CynicA2

Sun, Aug 28, 2011 : 10:33 p.m.

I went nowhere near it in that volcanic heat, but local business people I spoke with said the whole thing was a mere shadow of its former self. Between the weather and the economy, no big surprise there. Frankly, the quality of the work has always been an issue, for some - in the eye of the beholder, I guess. Definitely, ought to downsize the whole thing.

Sallyxyz

Sun, Aug 28, 2011 : 5:34 p.m.

I went down on Wed and Fri nights, and it was very easy to walk around, no crowds at all on either night. Most artists were just standing around, and the one's I talked to were very discouraged by the low sales. Thursday was the 100 degree day, and several folks I talked to who attended, said it was very light in terms of crowds. I have to believe that overall sales were down considerably. A2 dot com needs to do a more comprehensive report of sales from the four fairs' organizers. It would be nice to have more than an interview with a few artists. And let's try to have an honest report without the spin that often accompanies any "negative" news about A2. The Ann Arbor Art Fairs have become incredibly expensive for artists with fees as high as $750 - $1500 just to have a booth for 4 days, depending on where the booth is located in town. Add in the cost of transportation and lodging, and sales have to be high to make any profit over the costs of the fair itself. My overall impression this year is that the quality of the fair is deteriorating with more and more lower quality "art." Perhaps the higher quality artists have moved on to other shows that are lower in cost and more profitable. The fair organizers need to take a hard look at how sprawling and expensive the fair has become for artists, and think about perhaps limiting the number of booths and focusing on higher quality work.

David Cahill

Sun, Aug 28, 2011 : 2:02 p.m.

I expected this report to be about what the various art fair associations reported on their sales. When will these over-all figures be available?

Reason

Sun, Aug 28, 2011 : 11:14 a.m.

So interviewing 3 artists counts as a summary report on the A2 Art Fairs? I really feel this article should have been much more extensively researched instead of interviewing some random people and then publishing sweeping conclusions. Come on, Annarbor.com, you can do better reporting than this.