Monday Geek Out: Now you can tweet from your T-shirt?
Twitter is everywhere. Not only does it live on the Web, it lives in smart phones, applications on laptops and the tongue of every out-of-touch advertising exec asking if this is something they should be learning about. It has changed a large portion of our population into self-proclaimed Social Media experts, and given a much needed ego boost to those celebrities who use it religiously. It has reached the point where you don't think you can turn around without a Twitter sighting.
Now, there is one more place where Twitter can live: Your T-Shirt
What is it? Simply put, it is a t-shirt with a bar code that contains a Twitter user name and pulls your last Tweet. Using augmented reality coding, (think the yellow first down line on a television broadcast of a football game) the bar code can be scanned in a live video feed to show the t-shirt wearers default picture, user name and most current tweet.
Is it available to buy? Unfortunately no. This is a new technology being kicked around by the team over at squidder. They've also been so kind as to showcase a video of their prototype shirts in action if you'd like to get an idea of what they're working on.
Does this have any real world value? On the surface, it may not seem like it. Do you need to pull out you iPhone at the movies to see what the person in front of you in line tweeted about last? The answer is you probably don't need to, or in most cases even want to. I think that if this technology becomes available to the masses, you could see some cool things in the areas of advertising, promotion and contests. Picture this: You send a team of 500 street team members in your specially designed "tweet shirts." One of those 500 team members is linked up to a tweet that states, "You've found me, congratulations. Please email email@example.com for your prize." Let those 500 people loose in the New York City subway system and watch as you potential customers scramble around the city trying to find the right team member. See? I told you I could find some value.
Image courtesy of www.squidder.com Video courtesy of www.squidder.com
Kyle Stuef is a Marketing professional who blogs on internet / technology trends, and being a young professional in Ypsilanti and Ann Arbor for The Deuce and AnnArbor.com
He can be reached: firstname.lastname@example.org