WUOM ranks first on radio ratings service's list
TheMediaAudit.com has announced that “A new report highlighting the nation's top public radio stations reveals that Ann Arbor, Michigan's WUOM-FM ranks highest in 7-day cume [cumulative audience] listening. According to the study, 25.1 percent of Ann Arbor's metro area adult population has listened to the public radio station in the past 7 days, ranking the station as the number one highest ranked public radio station across The Media Audit's 80+ measured markets.”
Steve Chrypinski, WUOM’s marketing director, was pleased to hear about the report, but not particularly surprised.
“It’s consistent with what we’ve seen in the past,” said Chrypinski. “Up until a year ago, we’d used Arbitron, a national radio ratings service, for years and years, and WUOM often had the highest audience ratings nationwide. So this is pretty consistent with what we had seen there, though the percentage is higher in this report - higher than what we’ve seen before by couple of percentage points.”
What makes Ann Arbor such a hotbed for public radio?
“A couple things,” said Chrypinski. “One of the things that we see nationwide is a correlation between the education level of the market and public radio listening. We see that in markets like Boston and San Jose. So it’s not because of college students per se, but rather the education level of the whole market. So that’s part of what makes (Ann Arbor) a good market for public radio. That having been said, I’d also credit our programming staff and our news staff, as well as the NPR programs that get our audience tuning in to station as well. All these things together make Ann Arbor a good location for public radio listening.”