Update at 6 p.m. Sunday: The drive has collected 170 tons.

The five-day Rockin' for the Hungry food drive for Food Gatherers officially began at 7 a.m. Wednesday and runs through Sunday afternoon.

Food Gatherers has set a goal of collecting 200 tons of donated food by Sunday to distribute to those in need.

AnnArbor.com is tracking the progress toward meeting that goal on a carrot-o-meter, which will be updated regularly throughout the drive. AnnArbor.com ls one of many drop-off locations around the county.

Ann Arbor's 107one is broadcasting live from a few Kroger locations, and as many as 150 volunteers will be manning the outdoor donation table at the Kroger at 400 S. Maple Road in shifts throughout the event.

Community Foundation for Southeast Michigan is matching as much as 50 percent of monetary donations made during the drive, with a maximum grant award of $75,000.

Foods high in protein, canned and dry foods are especially needed. Some suggestions include tuna, soup, stew, chili, corned beef, roast beef hash, kidney, pinto, refried, black and green beans, rice noodles, peanut butter, baby formula, and nutritional supplement drinks such as Ensure or Boost.

Though the South Maple Road location will be the official site for the food drive, all Kroger locations in Washtenaw County will accept donations made at the register during the drive. All donations are tax-deductible and qualify for a state of Michigan tax credit.

More than 43,900 people receive emergency food annually through Food Gatherers' network of food pantries and meal sites, according to Food Gatherers.

View a schedule of 107one live broadcasts for Rockin' for the Hungry here.