Jewelry store owner says he's giving refund for $25k bracelet elderly man bought by mistake

Curtis Gough, owner of Ja Jolla Fine Jewelry in Chelsea, said he's giving a refund for the bracelet. “We’ve always tried to do that. It wasn’t a traditional refund,” he said, noting it was a very expensive piece of jewelry.

Detroit television station WDIV and ABC News both reported on the story of Maury Branch, who said he thought he was purchasing a rhinestone bracelet worth about $20. When Branch’s daughter discovered the purchase, she asked for a refund but the store initially refused, ABC reported, instead offering to sell the bracelet on consignment.

Gough, contacted by phone Tuesday morning, declined to provide any other details about the refund.