You are viewing this article in the AnnArbor.com archives. For the latest breaking news and updates in Ann Arbor and the surrounding area, see MLive.com/ann-arbor
Posted on Sat, Jul 23, 2011 : 5:55 a.m.

Ann Arbor couple use social media to organize 'flash wedding' on the University of Michigan Diag

By Ben Freed

Flash_wedding_Ring.jpg

Greg Grossmeier and Carrie Ashendel exchange rings at their spontaneous wedding, held June 30 on the Diag on the University of Michigan campus. Their rings are an inexpensive magnetic material that buzzes when exposed to the sensors at U-M's libraries, a quirk that amuses the couple.

Photo by John Weise | Courtesy of Greg Grossmeier

Flash mobs have sung, danced, and frozen their way into popular culture over the past few years.

But on June 30 on the University of Michigan Diag in Ann Arbor, Greg Grossmeier and Carrie Ashendel held a “flash wedding.” About 35 people attended the wedding, including some passers-by.

The spontaneous wedding was born partially by design and partially by necessity. Grossmeier and Ashendel are moving at the end of the summer, and wanted to wed before leaving town. They also have both worked in the "open source" community and liked the idea of sharing their marriage with friends as well as strangers.

Open sourcing is an idea that originated in software development to allow users to share in the development of software and other products. Users of an open source product can alter the code and then share their improvements (the Mozilla Firefox Internet browser is an example of open source software).

"'Open' means being able to get that content and change it, and modify it," Grossmeier said. "Being a producer in the culture in addition to a consumer. Same with love."

With time running out before their planned move, the couple decided that expediency and the uniqueness of an “open” wedding trumped tradition.

They reached out to their online network of friends to help them plan, a technique sometimes called crowd-sourcing.

072011_wedding_tweet_flash_diag.jpg
“I sent out a tweet at 9 p.m. Wednesday night asking if I had any friends who could officiate a wedding, and about 10 followers responded that they could do it,” Grossmeier said. “Around noon on Thursday (the day of the wedding), I posted on Google+ ‘Today at 4:10 pm, in front of Shapiro Library, Carrie and I will be getting (officially) married. Join us!’”

Bobby Glushko, an associate librarian at the University of Michigan copyright office, officiated the wedding. Grossmeier’s use of social media to plan the event was unlike anything Glushko had seen before.

“It was kind of funny that even though I can see Greg from my desk, I found out about the wedding on Twitter,” Glushko said last week.

Ashendel also used online tools to communicate with her fiancee in the hours before the wedding.

“At first I just thought it was going to happen in the break room at Greg’s work,” she said. “When I found out we were going to do it outside, I got ahold of Greg on IM and was like, ‘Can I invite my mom?’”

Ashendel’s mother did attend the ceremony and helped make it a bit more formal, providing a table, a cake and some sparkling pomegranate juice in place of Champagne (alcohol is not allowed on campus).

Grossmeier, who works for Open.Michigan, the university's initiative to encourage online sharing of research, teaching materials and ideas, said that the wedding was emblematic of their personalities.

“Whatever we create, we always share with others no matter what it is,” he said. “Whether it’s our blogs or our love, it’s all the same realm.”

Screen shot 2011-07-18 at 2.46.10 PM.png

Ben Freed is a summer intern at AnnArbor.com. You can reach him by email at benfreed@annarbor.com or by phone at (734)-623-4674. Follow him on Twitter @BFreedInA2.

Comments

Craig Lounsbury

Sat, Jul 23, 2011 : 8:30 p.m.

I too wish the couple all the best. I hope they share many years of marital bliss..... but..... there is an oxymoron in the story.... "The spontaneous wedding was born partially by design and partially by necessity."

yohan

Sat, Jul 23, 2011 : 7:27 p.m.

I bet the university administration is really pissed because they didn't make any money from this event. Probably the next couple that tries this will be served with trespass notices.

Dot

Sat, Jul 23, 2011 : 6:48 p.m.

#spontaneous? #open? full of #love? "When I found out we were going to do it outside, I got ahold of Greg on IM and was like, 'Can I invite my mom?" OK..... glad he said yes.

Tom Joad

Sat, Jul 23, 2011 : 3:13 p.m.

I I admire this couple's thrift. Just heard on the radio yesterday that a couple could rent out the Big House/UM Stadium for a one hour wedding for the rapaciously greedy $6,000. Then the reception can be held in the luxury boxes there for an additional $9,000. $15,000 just for the venue to say I do and "look at us---we're true Michigan fans"...what a joke.

susan bolls

Sat, Jul 23, 2011 : 2:45 p.m.

Love It! congrats As one who grew up in AA many years ago, and spent many hours on the diag I think I is a perfect place for a wedding.

jrigglem

Sat, Jul 23, 2011 : 2:39 p.m.

"It was kid of funny that even though I can see Greg from my desk, I found out about the wedding on Twitter," Glushko said last week. Shouldn't that say kind? Congrats to the happy couple, good luck in the future and with your move!

Kelly Davenport

Sat, Jul 23, 2011 : 2:54 p.m.

Good catch, thanks. I will correct that.

Macabre Sunset

Sat, Jul 23, 2011 : 1:53 p.m.

Social media is taking all the spontaneity out of spontaneity, isn't it?

Gordon

Sat, Jul 23, 2011 : 1:41 p.m.

I agree. Hats off to the couple and best wishes for the future. Back to cultural changes: Next is flash divorces? Probably as good an idea as flash weddings. Both would be cheaper. Hopefully it would NOT turn into a volume discount.

Davidian

Sat, Jul 23, 2011 : 1:38 p.m.

Congrats the to the couple, with a caveat: Hopefully flash mobs go the way of telephone-booth stuffing, hula-hoops, planking, and other stupid fads....quick.

ummsw

Sat, Jul 23, 2011 : 12:52 p.m.

What a great idea, and fun!! Congratulations to the happy couple.

City Confidential

Sat, Jul 23, 2011 : 11:15 a.m.

This is great! Why add months of anxiety and pressure, not to mention financial burden on the couple? This was truly about getting married, not all about the wedding. Congratulations!