How to be a charity superhero, part 2: Supercharge your donation
Remember the business adage “you have to spend money to make money?” Well, that’s just as true in the nonprofit world, even for donations. There’s no such thing as free money, and every dollar raised by a nonprofit comes with a price tag.
With this in mind, consider not just how much to give, but also how to minimize the nonprofit’s cost of receiving your gift. Combining the two approaches is a sure way to supercharge your donations!
There are several tools for boosting your charitable gifts. I’m not suggesting you use all of these strategies all the time, but consider what’s practical and appropriate for every gift you make:
Show them the money:Â Stuff
is nice - by all means, participate in food drives and similar efforts.
However, when given a choice between donating stuff or cash, choose cash. Remember
that a $5
bill is worth more than a $5 can of soup, since that soup costs a lot more
to move, sort, store, and handle.
Untie the strings: The
most valuable donation is one without strings. This kind of gift allows a nonprofit
to allocate your support in the best way it sees fit. Avoid designating your
donation to specific programs or initiatives. Think of it as investing  in an institution, rather buying specific
services.
Avoid the credit
crunch: The convenience of credit card donations is sometimes outweighed by
the bevy
of processing fees paid by the nonprofit, which add up to several percent
of the total transaction. If it’s convenient, give cash or a check instead.
Decline party favors:
Charities sometime provide tokens of appreciation in exchange for your
donation (for example, a goody bag at a charity ball). If this token is truly
minor, then declining it is more trouble than it’s worth. However, if you feel
that the token has real value, take a pass so that the nonprofit can use it for
someone else. In fact, this might enhance the deductibility of your donation in
cases where a nonprofit
is required to disclose the value of their “quid pro quo” benefit.
Play the match: When
a charity announces that your donation will be matched by another donor, go for
it, even if it means giving earlier in the year than usual. It’s an instant,
significant boost to each dollar that you give.
Show off: If your
friends and family know your charitable choices, they might also give to the
same nonprofits. So brag a little - you might end up multiplying your donation.
Be boring and
predictable: Â The most coveted
donor is a consistent one. Get into
the habit of giving regularly to your favorite causes, or better yet, make
a written multi-year commitment. The more predictable you are, the fewer resources
a nonprofit needs to devote to securing your next donation.
Neel Hajra is the president and CEO of Ann Arbor-based Nonprofit Enterprise at Work.