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Posted on Wed, Aug 22, 2012 : 1:57 p.m.

Take a bite of the block M: Michigan Pop-Tarts go on sale in September

By Kellie Woodhouse


Kellogg will soon begin selling University of Michigan Pop-Tarts

Die-hard Michigan fans: Could you eat the block M?

Thanks to Kellogg, you'll soon have a chance.

Kellogg will soon begin producing strawberry flavored "go blue" University of Michigan Pop-Tarts.

A Kellogg representative confirmed with the company is releasing Pop-Tarts emblazoned with the block M for faithful Michigan fans as a part of a limited release of collegiate logo breakfast snacks.

Now Wolverine fans can add a new pre-game ritual to their football Saturday routine this year.

Four other teams will be featured on one of America's favorite breakfast pastries, including the University of Florida, University of Georgia, University of Arkansas and University of North Carolina.

The limited-edition Pop-Tarts will be released early September and will be sold at local retailers and college bookstores.

"We’re excited by our consumers’ positive response," said Dick Podiak, Pop-Tarts marketing director. Podiak did not respond to inquires as to how Kellogg chose the five schools.

Kellie Woodhouse covers higher education for Reach her at or 734-623-4602 and follow her on twitter.



Fri, Aug 24, 2012 : 5:51 p.m.

Pop Tarts have no nutritional value except to say that it keeps the children totally loaded until school lets out. Then they crash. High fructose corn syrup. Yum. Not.


Thu, Aug 23, 2012 : 7:45 p.m.

Shouldn't we get blueberry flavor? Onacuz we're "Go Blue"?

Lisa McDowell, MS, RD, CNSD

Thu, Aug 23, 2012 : 3:16 p.m.

Having personally worked the London Olympics as a sports RD, I can confirm excellence in athletic performance is not achieved with simple sugar, saturated fat and processed ingredients. One pop tart has 200 calories, 37 g carbs, 5 g fat, 3 g saturated fat, and only 2 g protein. Who can stop at just one? This is clearly not a breakfast for champions. Ironically, U of M just hired a sport dietitian for the football, hockey and basketball teams. Somehow, I don't think these pop tarts will be included in the athletes' meal plans. Promoting processed junk food is not the right direction for such an amazing athletic institution that serves as an example to our youth. A big M endorsement on a pop tart is like a stamp of approval. The state of Michigan has the 5th highest obesity rate in the country! Why can't we stand behind products that have health benefits so more children will choose them over processed food?


Fri, Aug 24, 2012 : 5:54 p.m.

Thank you for this post! I could not agree more. All sports that of this caliber do not recommend pop tarts on any menu what so ever. The only reason we eat these is because we are addicted to sugar. I have seen mine after eating one of these. Can we say boing? Not allowed in my house. Thank you again for this post.

Diana Dyer

Thu, Aug 23, 2012 : 2:37 p.m.

Fun? No, sickening.........The 'leaders and best' - not, at least not consistently. I'm trying to focus on the good news at the UofM as they develop and hire faculty for a Sustainable Food Systems Cluster. Diana Dyer, MS, RD The Dyer Family Organic Farm Ann Arbor, MI


Fri, Aug 24, 2012 : 5:56 p.m.

Why not just make these yourself? Pie crust, some jam or jelly and bake? A little more healthy wouldn't you say? I have seen organic and they are not any healthier then these heart attacks in a box.


Fri, Aug 24, 2012 : 12:14 a.m.

So why not develop a recipe for a nutritious pop tart and offer it to Kellogg as a substitute?

Ron Granger

Thu, Aug 23, 2012 : 1:40 p.m.

How about some Wolverine marshmellows to smuggle into the games! Anyone have an extruder I can borrow?


Thu, Aug 23, 2012 : 2:39 a.m.

Shame on Michigan. Kellog's has some very nutritious food, Pop Tarts excluded. Any way to make a buck , how low can you go ? Good Day


Thu, Aug 23, 2012 : 2:41 a.m.

Missed the extra g in Kellogg, very sorry. Good Day


Thu, Aug 23, 2012 : 2:22 a.m.

This is getting ridiculous.


Thu, Aug 23, 2012 : 1 a.m.

I've never wanted to stomp on a pop tart more.


Wed, Aug 22, 2012 : 10:42 p.m.

I wonder if these will be like the football team: A lot of hype over something that is less than average? Probably sold at Walmart and other discount stores! When's Michigan going to have a Domino's pizza named for them?


Fri, Aug 24, 2012 : 12:11 a.m.

Terry Star21 - I understand that such a product was being considered but Oklahoma objected because it could be considered "gang-related." Oklahoma may have a point. XMO - If you really want a pizza named for the Michigan football team maybe you can get your local Domino pizza shop to do that for you.

Terry Star21

Thu, Aug 23, 2012 : midnight

Could be worse, it could say 'let your kid grow up to be a thug' and show a sparty on the box.

Ron Granger

Wed, Aug 22, 2012 : 9:04 p.m.

No Spartan pop tarts? Maybe they didn't want a moscot in a skirt on a poptart.


Wed, Aug 22, 2012 : 9:13 p.m.

Well, if that doesn't beat all, no Spartan pop tarts. Guess Kelloggs couldn't come up with a flavor for the Green and White. Don't worry , I won't be buying any of that junk no matter what "brand of football" is on the package.

West of Main

Wed, Aug 22, 2012 : 8:58 p.m.

How dumb.

tom swift jr.

Wed, Aug 22, 2012 : 8:18 p.m.

heh...I just noticed that you will be able to buy them at Walmart or at college book stores. Why does this duo not make sense to me?

tom swift jr.

Wed, Aug 22, 2012 : 8:13 p.m.

Yet another reason to feed your kids poorly. Good Work U of M, well played for the Health System Revenues!


Wed, Aug 22, 2012 : 8:06 p.m.

The university that speaksout of both sides of its mouth. On one hand you have the health system and all of its efforts to make us healthier people, and then you have the rest of the school ready to make a dime off of anything they can get their hands on, including a sugar bar in a foil wrapper.

Dog Guy

Wed, Aug 22, 2012 : 8:01 p.m.

What is the Dave Brandon percentage?


Tue, Oct 2, 2012 : 9:14 p.m.

To buy these, you have to pay a 200.00 Snack food license, made out to DB>>)


Fri, Aug 24, 2012 : 12:01 a.m.

I heard that licensing fee may be 7%.


Wed, Aug 22, 2012 : 7:31 p.m.

I can't believe that they didn't make these in blueberry. Go Blue....berry. Not Strawberry.


Wed, Aug 22, 2012 : 8:08 p.m.

Excellent point, and Georgia's colors are red and black. They do sell more strawberry ones though so if the licensing fee is per pop tart, rather than an annula capitated fee, it might be a wise choice to be affiliated with the strawberry conference.


Wed, Aug 22, 2012 : 7:25 p.m.

No logo can make a pop-tart taste good or have any nutritional value.


Wed, Aug 22, 2012 : 7:58 p.m.

I agree with you on the nutritional value, but frosted cinnamon pop-tarts are yummy.


Wed, Aug 22, 2012 : 7:24 p.m.

Will these be allowed in Oklahoma City schools?


Fri, Aug 24, 2012 : 5:50 p.m.

I was thinking the same thing.

Kellie Woodhouse

Wed, Aug 22, 2012 : 7:42 p.m.

Haha, I'd think not! Thanks for reading!

Ghost of Tom Joad

Wed, Aug 22, 2012 : 7:16 p.m.

but don't you dare pay the players, this is an amateur sport!


Wed, Aug 22, 2012 : 7:58 p.m.

How about a free education? That's something even the Gov't can't take from you.