Update:Â Bud Light drops plans to offer blue and yellow cans after University of Michigan objects
The University of Michigan has threatened legal action over an Anheuser-Busch campaign peddling maize and blue Bud Light beer cans, the Wall Street Journal is reporting.
According to WSJ, the Bud Light promotion is marketed toward game day drinking, with 27 different color combinations geared toward different universities. It rolled out this month near Louisiana State University with purple-and-gold cans and Iowa State University with red-and-gold cans.
U-M lawyers have cried foul for alleged trademark infringement, insisting Anheuser-Busch not sell the maize and blue cans anywhere in Michigan.
U-M officials could not immediately be reached by AnnArbor.com today to discuss the possible legal action.
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