Police are gearing up to target drunk drivers starting Thursday in Washtenaw County.
The crackdown will last from Thursday through the Labor Day weekend and involves officers from the Washtenaw County Sheriff’s Office, University of Michigan Public Safety, Pittsfield Township Public Safety, Milan Police, Saline Police and Chelsea Police.
Police warn: If you’re over the limit, you’ll be under arrest.
Last year, 18 alcohol-related traffic crashes occurred during the targeted time frame in Washtenaw County. Of those, eight resulted in serious injuries and one resulted in a death, sheriff's officials said.
The effort will include 200 hours of enforcement and ends Sept. 6. It is paid for by the federal traffic safety funds administrated by the state Office of Highway Safety Planning.
Agencies across the state will be participating in similar efforts, which will be accompanied by TV and radio ads that start today, according to the Michigan State Police. The advertising campaign specifically targets young men, based on focus group findings that indicate men ages 21 to 34 are most concerned with the monetary consequences of a drunken driving arrest and conviction, officials said.
In Michigan, a motorist can be arrested for drunken driving with a .08 blood alcohol content or higher. A conviction for driving while intoxicated carries an assortment of penalties, including court costs and fines, increased car insurance rates, legal fees and $2,000 in driver responsibilities fees.
"A drunk driving arrest is a costly proposition," state Office of Highway Safety Planning Director Michael L. Prince said in a release. "But doesn't compare to the deaths and injuries caused by drunk drivers each year. If you drive drunk, you will be arrested. No warnings. No second chances."
Police say those planning to drink need to have a plan - designate a sober driver or call a cab.
See the ad:

AnnArbor.com