Those who happen to be driving by the University of Michigan Hospital may notice a pink tint to its logo atop the building Monday evening.

The logo is planned to be illuminated in pink as part a breast cancer awareness and fundraising event in Ann Arbor that night.

The U-M Comprehensive Cancer Center is partnering with University Students Acting Against Cancer at U-M and Ann Arbor-based business Mood-factory as part of The Estée Lauder Company’s 10th annual Global Landmark Illumination Initiative.

An Ann Arbor awareness event on Monday will feature a ceremony to honor breast cancer survivors at U-M’s “rock” at the corner of Washtenaw Avenue and Hill Street. At 7:30 p.m., there will be speakers to talk about early detection and there will be a painting and lighting of the rock. The first 200 participants will receive free gift bags.

Ann Arbor businesses and residents are also being encouraged to illuminate their buildings with pink to mark the occasion.

The goal is to raise awareness about early detection of breast cancer and to raise money for the Breast Cancer Research Foundation, organizers say.

Tina Reed covers health and the environment for AnnArbor.com. You can reach her at tinareed@annarbor.com, call her at 734-623-2535 or find her on Twitter @TreedinAA.