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Posted on Fri, Mar 8, 2013 : 2:59 p.m.

Insomnia Cookies coming to Ypsilanti's Cross Street

By Katrease Stafford


Insomnia Cookies' Ypsilanti location is slated to open in 2013 at 733 W. Cross St.

Joseph Tobianski |

Insomnia Cookies -- the popular late-night cookie business -- will open an Ypsilanti location near Eastern Michigan University's campus in April.

Renee Sarnecky, marketing manager for parent company Serve U Brands, confirmed the business's second Washtenaw County opening.

Sarnecky said the business will have between eight and 10 employees and this will be the fourth location in Michigan.

The Ann Arbor location, at 1229 S. University Ave. in the former Yogo Bliss space, replaced the company’s food truck that operated near the U-M campus years ago.


Insomnia Cookies file photo

The business has about 29 locations across the country, with the bulk in college towns. Sarnecky said the business has plans to open more locations.

"We also have some city locations in New York and Philadelphia, but we are primarily located in college towns," Sarnecky said. "We have a bunch of other locations in the works, we typically open about two stores a month. We have no plans of slowing down anytime soon."

The store will serve freshly baked cookies, cookie cakes, brownies and milk. Delivery service will last until 3 a.m.

The building was purchased in 2011 for $350,000 by Ann Arbor’s O’Neal Construction, which also renovated the building.

The building was listed for lease with Bob Andrus of Michigan Commercial Realty for an annual $25 per square foot.

The landmark Ypsilanti retail building has undergone a major transformation and now has a more modern look after Andrew O’Neal bought the former Campus Drugs building from the late Ted Tangalakis.

O'Neal previously told he planned to renovate the building and modernize the upper level apartments, while retaining a historic feel.

Katrease Stafford covers Ypsilanti for her at or 734-623-2548 and follow her on twitter.


A2 in NZ

Mon, Mar 11, 2013 : 2:12 a.m.

Best Cookies in Town! Always satisfies your sweet tooth


Sun, Mar 10, 2013 : 5:08 p.m.

White Choc. Macadamia? hope it's on the menu. welcome from all of us "fatties!"

Sean Thomas

Sat, Mar 9, 2013 : 7:05 a.m.

This part of ypsi is seriously getting nice! Cross street is a great destination now. It's amazing how that whole area has transformed since I first moved there almost 3 years ago. Moved close to downtown AA now. Hopefully Michigan Ave sees the same improvement soon, it's really trashy in parts there besides maybe B-52s or whatever that's called.


Wed, Mar 13, 2013 : 2:28 p.m.

I don't think you've been to the downtown Michigan Avenue strip in a while if you consider it "trashy." There are a lot of relatively new businesses, and the strip is pretty lively on weekend nights. You might want to check out any of the following: Bowerbird Antiques, Mix (very upscale retail), the Rocket (very goofy and fun retail), Wolverine Grill (under new management), Bona Sera Cafe, Red Rock Barbecue, and the venerable Salt City Antiques. Nothing trashy about it!


Sat, Mar 9, 2013 : 1:32 p.m.

I have been here 20 years and have watched it evolved. Sorry but I have a few years ahead of you doing the watching. Eventually Ypsi will become better then Ann Arbor.


Sat, Mar 9, 2013 : 3:11 a.m.

This is great. Certainly will take my son in!


Sat, Mar 9, 2013 : 1:31 p.m.

At midnite? Boy you certainly need a new diet change.


Fri, Mar 8, 2013 : 10:57 p.m.

How unhealthy. A late nite snack of cookies? Need to remember there is an obesity crises and we are feeding these people cookies? Totally unacceptable. Especially late at nite. Now, on the way home from work? I can accept that. I am also wondering if there is going to be a problem with gangs and fights like that coney had on Washtenaw. Can't wait to see if this place survives.


Mon, Mar 11, 2013 : 5:07 p.m.

jns, if it's unacceptable to you, that's fine, but don't look down your finely-chiseled nose at those of us who indulge.


Sun, Mar 10, 2013 : 7:33 p.m.

Yup, unhealthy eating habits given to the children from the parents.

Gretchen Ridenour

Sun, Mar 10, 2013 : 6:12 p.m.

"These people" are adults who are making independent decisions. They don't need others to tell them what kind of snack to eat, nor do they care what Weight Watchers would say. We should all be happy that a successful business has decided to open up shop in Ypsi. Stay home if you don't want to eat a cookie!


Sat, Mar 9, 2013 : 1:29 p.m.

Sounds like fat people unit over having cookies in the middle of the nite. Wonder what Weight Watchers would say when they hear people eating cookies at midnite instead of a healthy snack? Negative me away, but her eon Mt Olympus? If I do eat cookies? It is after dinner and once a week so I can work off the sugar. Enjoy getting fat people. I never did this when I was up late at nite studying.

dading dont delete me bro

Sat, Mar 9, 2013 : 1:19 p.m.

jns131, dont go. there will be more cookies for me.


Sat, Mar 9, 2013 : 1:12 p.m.

"These people?" What is your street address up there on Mount Olympus, jns131? I want to send you a delicious cookie.

Chip Reed

Sat, Mar 9, 2013 : 11:35 a.m.

gangs fight over cookies?


Sat, Mar 9, 2013 : 2:56 a.m.

Really? It's a business that's found a niche and if you don't want to patronize it fine, but do you have to be so negative?

Julie Baker

Fri, Mar 8, 2013 : 8:46 p.m.

There are some pretty great delivery options along Cross Street, even starting in Depot Town: tons of pizza from Tower Inn, Ypsilanti Pizza Depot, Aubree's and even Domino's; sandwiches from places like Sidetrack, Jimmy John's and Subway; brats, burgers and beer from Wurst Bar; and now cookies! Sounds like good news for students.


Sat, Mar 9, 2013 : 1:30 p.m.

Wal Mart has better pizza by far. Cheaper and I hate to say it, tastes better.


Sat, Mar 9, 2013 : 4:01 a.m.

Aubree's in Ypsi is my only pizza choice.

Julie Baker

Fri, Mar 8, 2013 : 8:57 p.m.

You really should, Cole!

Cole Bertsos

Fri, Mar 8, 2013 : 8:54 p.m.

Looks like I'll need to start heading to Ypsilanti more!


Fri, Mar 8, 2013 : 8:44 p.m.

Wonderful for the campus community and for the continued improvement of the Cross Street area!

Ann English

Fri, Mar 8, 2013 : 8:28 p.m.

So it's a business with many other locations already? Then its name must be understood by thousands of patrons. At first, I thought that "Insomnia Cookies" referred to cookies containing sedatives, made that way to fight insomnia.

Sean Thomas

Sat, Mar 9, 2013 : 7:01 a.m.

hahaha idk why people are voting this down. Hilarious. here....

Katrease Stafford

Fri, Mar 8, 2013 : 8:13 p.m.

I really wish this would have opened while I was a freshman or sophomore living in the EMU dorms. Perfect late night snack for a college student!


Sat, Mar 9, 2013 : 1:04 a.m.

Thanks Katrease.

Katrease Stafford

Fri, Mar 8, 2013 : 8:46 p.m.

Yes, Cash! I'll have an update on that soon.


Fri, Mar 8, 2013 : 8:41 p.m.

Is Sweetwater's still going in that building?