Pure Michigan video featuring Ann Arbor, Ypsilanti pulled from YouTube
A scene from the video shoot in Ypsilanti at the Water Tower.
Melanie Maxwell | AnnArbor.com
Links that embed the video have been disabled. They all say the video is "no longer available due to a copyright claim by Songs Music Publishing."
The Ann Arbor portion of the video was shot at the Michigan Stadium and featured 40 members of the University of Michigan Marching Band, 40 cheerleaders and 25 dance team members.
More than 100 people showed up for the Ypsilanti shoot at the water tower on Cross Street to participate in a 5-second clip to be featured in the promotional video.
The video featured a modified version of the song “Good Time” by Owl City and “Call Me Maybe” singer Carly Rae Jepsen.
It was created by Rob Bliss and Jeff Barrett and their Grand Rapids marketing firm Status Creative. Bliss and Barrett could not be reached for comment Saturday morning, MLive reported.
It had garnered nearly 2 million page views in less than two weeks.
Comments
cybercitizen
Sun, Sep 23, 2012 : 4:38 p.m.
You Tube has been pulling alot of videos and many of them do not violate any copyrights, it is pure and simple censorship by You Tube and their owners at Google. And in case you are not aware Google is spying on everything you do for "big brother". Google was funded by the NSA and this corporate whore government that so many of you love. Do the research and you will find that what I am saying is true. So wake up all you sheeples!
r
Sun, Sep 23, 2012 : 1:20 p.m.
Once again, Ann Arbor.com, highlighted the words indicating were the Ann Arbor shot was done for the video and the other shot done just miles away, no highlight, go figure.
Alan Benard
Sun, Sep 23, 2012 : 12:46 p.m.
Rights clearance is not a game to be played by children.
A2comments
Sun, Sep 23, 2012 : 12:25 p.m.
Pure Michigan needs to fire the agency and sue them.
Michael Armitage
Sun, Sep 23, 2012 : 4:53 a.m.
$25 Million is the Pure Michigan budget for this year, not the budget for this film.
free form
Tue, Sep 25, 2012 : 10:32 p.m.
Kai, your negative fixation on this video is ridiculous. It is not even a part of the traditional Pure Michigan Campaign, but was created by the Grand Rapids marketing firm Status Creative as a one off side project. Clearly, you have some personal gripe against the Pure Michigan campaign but honestly you need to move on...
Kai Petainen
Sun, Sep 23, 2012 : 1:17 p.m.
correct, but... this video is one of the most visible aspects of the campaign (considering that nearly 2 million saw it).... and so it is important. screw up on this video and it's a huge mistake.
Ross
Sun, Sep 23, 2012 : 12:44 p.m.
THANK YOU. Finally a dose of perspective into the inane commenting thus far.
Billy
Sat, Sep 22, 2012 : 11:48 p.m.
Well I take it back.....If that "Innocence of Muslims" video cost $5 million to make....then this could easily have cost $25 million to produce.
Billy
Sat, Sep 22, 2012 : 11:46 p.m.
$25 million you say.....and they didn't pay for rights to the music........just pathetic...
Brad
Sat, Sep 22, 2012 : 11:32 p.m.
So between the 40 members of the University of Michigan Marching Band, 40 cheerleaders and 25 dance team members how many people in the Ann Arbor video were actually *from* Ann Arbor?
bobbymac
Sat, Sep 22, 2012 : 10:15 p.m.
Had they walked 50 feet over to campus, they could have claimed the educational "fair use" copyright exemption. Pure Michigan-Pure Stupid.
Kai Petainen
Sat, Sep 22, 2012 : 9:50 p.m.
recently pure michigan went to china. So some money presumably went there
Kai Petainen
Sat, Sep 22, 2012 : 10:37 p.m.
I mean the promo went there and they spent money promoting it there
Robot Charles
Sat, Sep 22, 2012 : 10:15 p.m.
Wow, it took me a minute to understand your comment. So because Rick Snyder went to China to promote Michigan businesses that means that some of the $25 million for the video went into the pockets of someone in China? Really? Please explain further.
Shi Schultz
Sat, Sep 22, 2012 : 8:58 p.m.
I'm completely dumbfounded; I'd like to know where $25 MILLION dollars went to? I understand gas is $4 a gallon right now but it doesn't even come close to cost $25 million to dive around state. The video is FAR from $25 million dollars' worth of editing and, they obviously didn't spend $25 million on obtaining consent from the music publisher to use the music.
greg, too
Sat, Sep 22, 2012 : 9:46 p.m.
That is a very good question. It obviously did not go to paying for the copyright, so where did it go?
tommy_t
Sat, Sep 22, 2012 : 9:35 p.m.
Where it always goes - somebody's pocket.
Dcam
Sat, Sep 22, 2012 : 9:34 p.m.
Call it 'market forces', it satisfies every other bloated cost to customers and taxpayers.
Craig Lounsbury
Sat, Sep 22, 2012 : 9:27 p.m.
you raise some interesting questions.
Dcam
Sat, Sep 22, 2012 : 7:34 p.m.
It's not all that bad. If $25 million was spent and there were 2 million viewers, that means it only cost about $12 per viewer. And, if SPARK does some of their magic with numbers, they could claim 4 million eyes saw it, bringing the cost down to $6 per eyeball.
Chris
Sun, Sep 23, 2012 : 2:29 p.m.
Diving around a state is very expensive - do you know how heavy a full pool of water is? They should have saved money and just jumped in Lake Michigan.
A2comments
Sun, Sep 23, 2012 : 12:24 p.m.
Love it!
Kai Petainen
Sat, Sep 22, 2012 : 7:31 p.m.
@seldon "The video featured a modified version of the song "Good Time" by Owl City and "Call Me Maybe" singer Carly Rae Jepsen. "They all say the video is "no longer available due to a copyright claim by Songs Music Publishing" On http://songspub.com/ "SONGS is a service-oriented music publisher" and listed on that page is "SONGS share written by Matt Thiessen and Brian Lee from the upcoming Owl City and Carly Rae albums" The way I read it, the copyright claim is by the company that publishes the song. If the ad was OK-d by Carly Rae et al beforehand, I doubt we'd see this issue showing up. But if you make a viral video that is being used to promote something.... and you're using a Canadian for an American state... (assuming) without permission and (assuming) without compensation... this request copyright claim doesn't surprise me.
Kai Petainen
Sun, Sep 23, 2012 : 2:38 p.m.
I don't think I said anything racist. I'm Canadian myself. But, you live in a state that has plenty of Michigan artists. Grab one of them and have them help you out. Michigan is known for some great musicians. One of the BEST michigan tourist videos... comes from Kid Rock... his video was shot at Pictured Rocks..
Chris
Sun, Sep 23, 2012 : 2:29 p.m.
Who cares if they are Canadian? If that's what works, that's what works. I once knew a guy in high school who was so racist he even hated Canadians, but I thought that was a joke. Who knew I'd find it again here on Ann Arbor.com
Kai Petainen
Sun, Sep 23, 2012 : 12:48 a.m.
dcam...lol...u are quite right.
Dcam
Sat, Sep 22, 2012 : 11:25 p.m.
It just dawned on me that "...using a Canadian for an American state..." is what we did with Jennifer Granholm for eight years - or vice versa.
greg, too
Sat, Sep 22, 2012 : 9:45 p.m.
It all depends on who owns the copyright, not who wrote or sang it. It is possible that the two singers do not own it anymore, so asking them for permission to use it is like asking me you if could borrow someone else's car. I would say sure, but it is not an acceptable granting of use. A little bit of work, some phone calls, and maybe a fee could have cleared all of this up and alleviated this mess. To be pulled from youtube is a decent accomplishment as almost everything on there is a copyright case. Most companies leave the offending materials up as some press is better than none (watch my video, buy my cd or dvd?), so they really must have po'ed someone to get them to pull it.
Kai Petainen
Sat, Sep 22, 2012 : 7:36 p.m.
for example... on this SONGS page http://songspub.com/News/899 it shows how they use the song to promote a car. i'm willing to bet that the car company paid some sort of fee to use that song. SONGS should get paid for the michigan promotion.
dading dont delete me bro
Sat, Sep 22, 2012 : 7:30 p.m.
i thought the song needed work from the begining...nice video though.
RUKiddingMe
Sat, Sep 22, 2012 : 7:05 p.m.
I'm confused; did someone drop the ball on using the right talent release or copyright forms? Why would we agree to not allow this video to be played on YouTube? The purpose of ADVERTISING is to get as many people to see it as possible, right? Would Lays pull a commercial for Lays potato chips? Seems doubtful; they want as many people to see it as possible, yeah? Why would we have paid this kind of money and not be able to have the video played in any form of media anywhere in the world? Will some enterprising Michigander please parody the video so we can get it back on YouTube? And will someone please fire every single person who was in charge of having this ad produced? Not being able to play it on YouTube is exactly the ridiculous kind of thing that makes people not think anyone should get money to do stuff like this.
seldon
Sat, Sep 22, 2012 : 6:50 p.m.
This may come as a huge surprise, but not all copyright claims used to get videos pulled are valid. Let's wait and see.
Tru2Blu76
Sat, Sep 22, 2012 : 6:41 p.m.
Kai Petainen's post says it all: the Pure Michigan effort was a pure "fail" this time. It's really sad when so-called professionals can't execute a decent advertisement. It's not like the knowledge of how to produce ads is non-existent. And - if we're expected to shell out $25 million for something, why not invest in something which would make Michigan a standout among states? Used to be it was our auto industry but the search for such a huge replacement is not so successful. Maybe coming up with a cure for addictions would restore Michigan's fame. Or - as Kai Petainen notes: why not feature the great outdoor features in our Upper Peninsula?
JH5467
Sun, Sep 23, 2012 : 3:17 p.m.
In my previous reply to Kai, they went to Marquette, Newberry, Pictured Rocks (Munising), Sault St. Marie, St. Ignace, and Mackinac Island. So, in my opinion, they did go to the UP maybe just focused on the Lower. Could have been the time element and what's in the UP vs. the lower.
HB11
Sun, Sep 23, 2012 : 1:51 p.m.
Good idea, the UP is such a hidden gem, but sadly forgotten much of the time.
Kai Petainen
Sat, Sep 22, 2012 : 6:14 p.m.
I had to search for this article. The link wasn't working. Anyways...a while back I noted: "i just hope that he and his crew, Jepsen and her crew, get a nice chunk of the $25 million that they're spending on this stuff. and i just hope... that if this truly is pure michigan (all of michigan thing).... then the UP should be highlighted for tourism as well. but since it seems more of a business thing, then the UP gets snubbed. i'm not against ann arbor -- it's great that they're filming here, but i am in favor of promoting the entire state of the michigan." and elsewhere I noted how they were using a Canadian to promote an American state. the video was pulled for copyright violations? wow..... I didn't see that coming (note sarcasm) since it was pulled for copyright violations, then it's a huge black eye to pure michigan. it should have known better. it won't surprise me if this hits the canadian news.
Jake C
Mon, Sep 24, 2012 : 2:03 a.m.
If Michigan's Tourism department wanted to highlight the most pristine and beautiful places in Michigan, they could pick a couple of deserted islands in the middle of nowhere that are only reachable by birchbark canoe. Or, they could spend their dollars wisely and attract tourists to the places that will actually generate out-of-state tax dollars for Michigan, which is the whole point of a Tourism board. If Michigan actually spent dollars getting people to visit and spend tourist dollars in Michigan's most beautiful spots, the locals would complain that a bunch of out-of-staters just came in and left a bunch of trash and ruined the place. Damned if you do, damned if you don't, apparently.
Kai Petainen
Sun, Sep 23, 2012 : 4:24 p.m.
There were a few places that were used in the UP, but not enough. The UP has a ton of stuff and they need the support for tourism dollars as well. When you have a $25 million campaign, it would be nice if they spent more time highlighting the cities in the UP and the National Parks, than concentrating on their home towns and the towns with the $$. It almost makes me wonder how many people from Pure Michigan have actually visited Isle Royale? A $25 million state-wide tourist campaign should promote the entire state, not just the lower half. Read this article that I wrote... http://tinyurl.com/csfe3wp Look at page 5 in particular, and how Ann Arbor is favored over the UP. ""Here's an example of Pure Michigan marketing in the Upper Peninsula versus Pure Michigan marketing in the Lower Peninsula. For those unaware of the Upper Peninsula in Michigan, the Soo is one of the largest cities in the UP and it provides a vital link to Canada. It's celebrating a 50th anniversary and logic would tell me that they'd make a video on it. Compare the "Not so" Pure Michigan video of Sault Ste. Marie, against the Ann Arbor Pure Michigan video. And if you think I'm picking on the Soo, try searching for 'Hancock', 'Houghton', 'Keweenaw', 'Munising', 'Copper', 'Isle Royale', 'Pictured Rocks', 'Porcupine' in the Pure Michigan Youtube videos (all of these are prominent tourist locations in the UP). Out of the 129 Pure Michigan videos on Youtube, I'm able to find ZERO videos with these tags — the UP is being snubbed by Michigan's tourist campaign. To add insult to injury, Pure Michigan spends $25 million per year on advertising Michigan — yet I can't find the videos that I listed above. Try something like the affluent Traverse City and you'll find 5 videos; Detroit has 4 videos, Grand Rapids has 5, and Ann Arbor has 3. To be a bit cynical, perhaps other states could learn something from Michigan's campaign — concentrate on the affluent areas, ignore the rest."
JH5467
Sun, Sep 23, 2012 : 3:14 p.m.
Are you saying the UP gets snubbed because there were no shoots there? If that's the case, they went to Marquette, Newberry, Pictured Rocks in Munising, Sault St Marie, St. Ignace, and Mackinac Island...and possibly another place or two I don't remember. Or are you saying the UP gets snubbed because they didn't go to enough places in the UP out of their 50 city trip?